Author: Feng Jingang
On June 22nd, NIO released a microfilm called “Yao · Rebirth”. This film was made specifically for NIO’s new flagship model, the NIO S, and can be said to be very visually impressive.
The slogan of “Yao · Rebirth” is, “Be yourself, be your own self, be a better self.” Behind the slogan is NIO’s expectations for the future of the NIO S.
According to data disclosed by NIO, as of June 21st, since pre-orders opened on June 6th, the pre-sale orders for NIO S · Yao have reached 5,216 units.
In the cumulated orders for the NIO S, 683 are for the NIO S · Yao SE, and the other versions of the NIO S · Yao have 4,533 orders, of which the NIO S · Yao 1100 extended range version accounts for 25% of orders and the NIO S · Yao 715 LiDAR version accounts for 21% of orders.
Regarding the performance of NIO S’s orders, NIO CEO William Li said on social media, “Thank you for trusting us. With such a large number of orders without even seeing the physical car and announcing the configuration and price of the regular version, I am already very satisfied.”
William Li also stated, “NIO S is the best sports sedan under 1 million yuan. You deserve to own it!”
William Li also revealed two important pieces of information:
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Regarding supply chain production capacity, we are working hard to improve it. If everything goes smoothly, the delivery of over 200,000 units is expected in 2022.
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Expectations for the NIO S: Monthly sales of over 10,000 units are considered pass, while monthly sales of over 20,000 units are considered excellent.
It is reported that the delivery of the NIO S is expected to begin in the fourth quarter.
According to “Electric Impulse” reporters, NIO is developing another mysterious new model.
If you watched the microfilm “Yao · Rebirth”, you would have noticed a new car easter egg at the end of the film. It’s said that this is a sports car with a very strong sports style, and uses a completely new design language.
According to Zhang Yong’s disclosure on social media, “this is a cool car of the NETA S Houshanhai platform, which has excited fans!”. NETA S users need not worry, as it is not of the same category and has no substitute relationship.
“Electric Momentum” learned from related insiders that the prototype of this mysterious model went offline in January this year. The new car will be officially unveiled in the fourth quarter and is expected to be delivered next year.
This article is a translation by ChatGPT of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.