Author: Dreamer
When your MPV is identified as a van, your frustration is obvious. When driving this MPV through the streets as a professional driver, you must also be extremely annoyed. I suppose your inner monologue is probably like this – MPV doesn’t equal van, and not all people who drive MPVs are professional drivers.
New Breed of MPV and Van: Structurally, Functionally Worlds Apart
There are clear differences in nomenclature and origin between vans and MPVs. Vans are a collective term for single-box economic minivans introduced into Japan during the 1970s and 1980s. MPV or multi-purpose vehicles, usually evolved from sedans, combine the spaciousness of a travel car, the comfort of a sedan, and the functionality of a van. The Dreamer redefines the MPV as a multi-passenger vehicle, with a new interpretation of the letter “P” in MPV, that emphasizes people over goods and logistics in order to focus on the driving experience and comfort of the riders. The MPV is the ultimate travel solution for business and home use, while the van-like boxy shape is only designed to maximize the interior space.
Vans and the new breed of MPVs are worlds apart in terms of body structure, drive form, function, and positioning. Vans are mostly single-box vehicles, with flat or short nose structures, and are generally rear-wheel-drive with the engine under the middle seats that reduce passenger comfort. Vans are more utilitarian with a focus on load capacity, and are not suitable for comfortable driving experiences.
High-Performance New Energy MPVs Tailored for Chinese Consumers
Even in the traditional MPV era, luxury fuel MPVs still had performance, comfort, and value pain points that were not fully met. Users’ multi-scenario experiences, high-end and personalized emotional needs were not fully satisfied. Chinese consumers are particularly interested in the overall style, legroom, sunroofs, and unique or special configurations of their vehicles.
Dreamer focuses on people’s needs, incorporating Chinese aesthetics and current design trends to make Dreamer a vehicle that Chinese consumers will love due to its appearance and luxury style. The large grille brings nobility to the vehicle, while the low-profile and 20-inch wheels and tires create a dynamic feel. The floating roof echoes the current popular style, while the flat rear end provides better vehicle identification with finely detailed crystal-inspired taillights.## The Dreamer, a Customized and All-around MPV for Chinese
The Dreamer, with its ergonomic zero-gravity comfort seats tailored to the physique of Chinese people, offers a luxurious and independent second-row seating, in a 2+2+3 seven-seating layout. Equipped with ventilated and massaging functions, adjustable legrests, and Denon audio, VIPs can easily relax and immerse themselves in the moment. By pushing the second-row seats along the extra-long rails to the end, it allows for extreme laziness and relaxation, where even a “lie flat posture” is possible. The foldable small table in the second row provides Chinese consumers with multiple charging interfaces, allowing for entertainment or mobile office mode, fully representing the new species of MPV’s all-encompassing comfort.
If the seven-seating second-row configuration does not meet your needs, the customized version of The Dreamer is undoubtedly tailored for you. The luxurious features such as a hidden lift-up TV, lift-up speakers, and other impressive devices give the owner face and satisfaction, taking luxury to the next level. The sleep headrest and the armrest screen devices elevate the luxury to the first-class cabin level, giving an enviable noble experience. A power nap is enough to eliminate fatigue, and to be able to instantly “revive”, and jump back into the new hustle and bustle.
The center console’s three 12.3-inch screens cater to Chinese people’s love for larger and multi-screens, and advanced technologies such as facial recognition. With the flagship 8155 chip, it makes the owner feel like a chic trendsetter and offers high playability to pass the time while waiting.
The unique and expensive air suspension with magnetic ride control (CDC) not only gives the owner face but also offers the most comfortable feeling upon getting in and out of the car or carrying luggage. This suspension system can also actively adjust the softness or firmness of the car, making the ride more comfortable.
Starting at only CNY 369.9K, The Dreamer is half the price of a Toyota Alphard, but with twice the power performance, such as a 5.8 second 0-100km/h acceleration, making it a “fighter jet” among MPVs. It also boasts an exceptionally low fuel consumption of 1.99L/100km and a comprehensive endurance of 750km. Even facing soaring gas prices of over CNY 9 per liter, owners can remain calm and not worry about last-minute refueling. With sufficient power reserve together with an upgraded luxury chassis, The Dreamer achieves high-performance MPV capabilities. In summary, The Dreamer is a custom-built all-round MPV with meticulous attention to detail made by LanTu, specifically for Chinese people.
Reject the Coldness, Dreamer is a Warm Vehicle
Different from some traditional MPVs with strong industrial product attributes, some luxury brand models are still arrogant and not down-to-earth.
Voyah focuses on user-centered design, and has created a warm and user-friendly MPV called the “Dreamer”, which caters to diverse needs. The Dreamer has a range of seven or four seats to choose from, ensuring that there is always a perfect fit for you. With ergonomic and zero-gravity seats that include features like leg rests, massage, and a 155°-degree rotating backrest, you can rest and recharge or take time to reflect on life while enjoying the quiet of the car. The one-click recovery and small table functions facilitate easy switching between work and life scenarios. Additionally, the double sunroof and third-row seat windows provide a spacious and open atmosphere for passengers. The Dreamer also features an air suspension that can be raised and lowered, creating a welcoming and ceremonial gesture for passengers with mobility disabilities. Moreover, thoughtful features such as electric sliding doors on both sides and interior B-pillar handles make getting in and out of the car easy. The air suspension’s Magic Carpet function and CDC assist in providing excellent driving stability and ride comfort, giving the Dreamer an equally comfortable ride experience as an executive sedan. The L2+ intelligent driving assistance provides smoother overtaking and further eliminates the fatigue of long-distance driving, allowing you to enjoy the journey. The Dreamer can be customized to create a unique car experience, meeting the diverse needs of consumers.
The Dreamer offers a multi-mode human-machine interaction experience that delivers emotional and warm technology, such as voice, gestures, and touchpads, elevating the communication experience and honoring the personalized choices of users. It links to smartphones and home devices, expanding the boundaries of intelligent life. The three-way screen supports screen sharing between the main and co-pilot for navigation and music functions, reducing the driver’s operating time and making driving safer. The Dreamer also features multiple charging interfaces and a wireless charging board for phones, alleviating power consumption concerns for all electronics while also supporting over-the-air upgrades for continuous exposure to cutting-edge technology and providing users a wonderful and accessible car experience.
User-centered Design and User Nights for Collaborative Ideation and Sharing
The Dreamer also highlights user-centered design through co-creation with its users, creating and refining products in unison. Voyah welcomes user suggestions and improvement through the Global Co-Creation Partner program, where users contribute to the development of Voyah vehicles, in a way that feels like they are building their own car.
In response to the new era and powerful automotive competition, many Voyah users would rather participate than play a passive role, so Voyah has created platforms where users can display themselves and witness the epoch. In October 2021, Voyah hosted the inaugural VOYAH NIGHT, an evening for Voyah users, aboard the Wuhan Zhinyin, a cruise ship docked in Hankou. More than 500 “Lan Friends” were invited, and they used storytelling to express their pride in creating the Dreamer. During the event, Voyah’s CEO and CTO, Lu Fang, communicated directly with users, humbly accepting their suggestions and feedback.Voyah sets up the “Dream Club”. It gathers the new and middle-aged group and co-creates, co-exists, and co-grows with dream pursuers. It realizes the resource sharing, mutual benefit, and win-win between Voyah and users, and between users. Voyah provides necessary support as needed.
Farewell to the van, Voyah Dreamer is a custom-made exclusive high-end new energy MPV according to the characteristics and needs of Chinese people, which not only meets the needs of families pursuing technology, comfort and space for travel, but also meets the needs of high-end business and enjoyment travel. Dreamer is a temperature-controlled MPV that respects users’ feelings and deep-level needs for car use and personalized experience. Voyah also optimizes the product based on user suggestions, and provides a high-end new energy MPV model that can grow and cover the entire life cycle through software and hardware upgrades.
This article is a translation by ChatGPT of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.