On April 24, at the Shanghai International Auto Show, ROEWE announced its brand renewal plan and unveiled the “Mingzhu” concept car, designed by Joseph Kaban. The design emphasizes aesthetics, blending Eastern culture with modern technology.
ROEWE is not only reinventing the brand on the design front but is also committed to technological innovation. In collaboration with Volcano Engine, it plans to launch AI-based, big data-driven intelligent vehicles, known as “ROEWE AI Cars,” to offer personalized services and interactive experiences.
The design of the “Mingzhu” concept car foreshadows the future direction of product development in luxury and technology integration, featuring a four-seat independent layout, a large floating central control screen, and an embracing interior to create a technological atmosphere. Although specific details of the energy technology have not yet been disclosed, it is expected to utilize a new energy drive system.
ROEWE also announced a series of product and service innovation strategies aimed at creating a sustainable brand development model. These measures reflect ROEWE’s exploration of technological innovation and customer value.
This article is a translation by AI of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.