Shanghai, April 23, 2025—Under the theme “A New Century, A New Start”, the MG brand unveiled three major transformations at the 21st Shanghai International Automobile Industry Exhibition. The brand announced its new proposition “YOUNG FOREVER Leading Fashion”, introduced the historical first “Boxy” model Cyber X, the designer’s edition Carbon Art Cyberster Black, and the 2026 Cyberster model. It was also announced that a strategic cooperation for intelligent cockpits with OPPO has been established, with the first collaborative model to be launched under the MG brand.
The MG Cyber X made its global debut, positioned as a “Global Urban Adventure Toy”, designed by Joseph Kaban, the original creator of the Bugatti Veyron. The new car features short front and rear overhangs and integrated surfaces to create a clash of aesthetics. The body is painted in “Star Plucking Tower Grey”, exhibiting a matte sandstone texture when stationary, and displaying the light reflections of a glass facade when in motion. It is equipped with a classic retractable headlamp design from the last century. The Cyber X targets cross-terrain, urban commuting, and outdoor leisure scenarios, aiming to be the first “Boxy” model for young people worldwide, propelling MG’s evolution from track passion to diverse scenarios.
The simultaneously released Cyberster 2026 model introduces two new colors, Iris Blue and Andes Grey, along with red-black and grey-white interior schemes. It has optimized windshield panels, electrically adjustable lumbar support for driver and passenger, and chassis tuning, balancing track performance with daily comfort. The designer’s edition Carbon Art Cyberster Black was unveiled for the first time, along with the debut of the hardtop Cyber GTS, marking a new stage in the Cyberster family’s serialized development. As the pioneering Chinese sports car, the MG Cyberster’s market share in the domestic market soared from 0 to 10%, with over 3,000 units exported overseas in the past 6 months, firmly standing among the top global sales of two-door electric sports cars.
SAIC Group and OPPO have upgraded their strategic cooperation, integrating smartphone and vehicle computing power to create an intelligent cockpit that “eliminates the need for a phone holder”. The first collaborative model will be equipped in the new generation MG4, redefining the third space where services follow the user and ecosystems are boundless. Zhou Jin, General Manager of SAIC Motor MG Brand Business Unit, stated: “Cyberster breaks the monopoly of developed countries’ car companies in the sports car field, showcasing a breakthrough in China’s auto industry.”
During the auto show,MG booth hosts a “Matching Game” interactive activity, allowing visitors to enter a half-price car lottery and check in at Hall 3, SAIC booth 3A06. On April 26, “People’s Artist” Xu Xin will make a surprise appearance for interaction and PK with the audience. MG, with a refreshed orange image at its core, continues to lead the trend of youthfulness and intelligence through product, brand, and ecosystem upgrades.
This article is a translation by AI of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.