Shanghai, April 23, 2025—BAOJUN Automotive officially launched its intelligent, ultra-comfortable flagship sedan, Enjoy, at the 21st Shanghai International Automobile Industry Exhibition. At the event, BAOJUN global brand ambassador Gong Jun made his debut as the first car owner. The brand also announced the launch of the “Smart-Draw China Tour” in collaboration with the Central Committee of the Communist Youth League of China and China Youth Daily, and reached a strategic partnership with the Shanghai Longines Global Champions Tour to expand the brand’s frontiers with diverse initiatives.
BAOJUN Enjoy is positioned as an “intelligent, ultra-comfortable flagship sedan,” featuring technologies such as SAIC-GM-Wuling’s Ling-Mou advanced intelligent driving assistance, Ling-Yu cabin, Ling-Xi power, and Shen-Lian battery. Its core selling points are its “high aesthetics, spaciousness, and excellent sound insulation.” It offers both plug-in hybrid and pure electric versions, with a starting replacement price of 125,800 RMB. The entire series comes standard with 8 major benefits, including a 4,000 RMB replacement subsidy, 0 down payment financial plans, 3 years of unlimited in-car internet access, and a lifetime warranty for the electric components (for the first non-commercial car owner).
Product Highlights and Technical Certifications
BAOJUN Enjoy has received eight authoritative certifications from institutions such as China Automotive Engineering Research Institute and China Automotive Technology and Research Center, covering fields like intelligent cockpits, driving assistance, and battery safety:
- Intelligent Cockpit: Achieved “AI Intelligent Cockpit Capability A+ Level Certification,” supporting dialect recognition (over 95% recognition rate for 8 dialects) and DeepSeek deep in-car interaction;
- Driving Assistance: 0-speed start city navigation assistance without maps (130km/h full speed domain), enhanced memory parking (coverage in 20+ city parking lots);
- Battery Safety: Shen-Lian battery passed extreme tests such as high-temperature and puncture tests, earning the “New Energy Vehicle Battery Safety Boot Camp Challenge Certificate”;
- Vehicle Safety: Features 80% high-strength steel body, five-door double-sided galvanized coating, with 10 airbag configurations, receiving zero formaldehyde certification.
Cross-Industry Collaboration and Brand Upgrade
- Gong Jun Endorsement: Actor Gong Jun becomes BAOJUN Enjoy’s first car owner due to his alignment with the brand’s philosophy of “pursuing a joyful life,” together promoting a youthful, high-end image;
- CCTV Strategic Cooperation: BAOJUN becomes the “Intelligent Mobility Partner” of China Central Television, showcasing product strength in programs like “Why Not Chase the Wind: BAOJUN Smart-Draw Tour”;
- Equestrian Event Collaboration: Sponsor of the Shanghai Longines Global Champions Tour, becoming the first Chinese automotive brand to participate in an international five-star equestrian event, reinforcing the concept of “Harmony between People and Horse.”
Market Performance and User Feedback
BAOJUN Enjoy’s first day of release saw orders exceed 3,000 vehicles, with orders surpassing 10,000 within 48 hours. User evaluations highlighted “quietness comparable to a Benz E-Class,” “smooth intelligent interaction,” and “high space utilization.” The brand plans to launch 6 new energy models over the next three years to accelerate its electrification strategy.
This article is a translation by AI of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.