Can AITO M9 Maintain Its Sales Leadership?

On January 8, 2025, the 150,000th AITO M9 was delivered in Beijing, with the 150,000th owner being the renowned tenor singer Yan Weiwen. SERES Chairman Zhang Xinghai personally attended the delivery event to hand over the car to Yan Weiwen.

Meanwhile, according to official data, the cumulative number of AITO M9 pre-orders has exceeded 200,000 units.

At the delivery site, Yan Weiwen remarked that driving this car would certainly make him feel 30 years younger than his actual age.

Zhang Xinghai stated that the AITO M9 has achieved the top sales position among 500,000-level luxury cars, with pre-orders surpassing 200,000 units within a year of its launch. In the future, SERES will adhere to the mission of “wholeheartedly serving users,” making users proud and confident.

It is noteworthy that in the 2024 China New Energy Vehicle User Satisfaction Survey, the AITO M9 achieved a Net Promoter Score (NPS) of 82.0, ranking first among new energy SUVs.

In terms of intelligent driving, the AITO M9 is equipped with the ADS 3.0 intelligent driving system. In the latest round of OTA updates, the AITO M9 has added features such as parking-to-parking level intelligent driving and parking valet.

In production, the AITO M9 relies on the production capabilities and systems of SERES vehicles. Strict production control is ensured through factory and quality standard systems to guarantee product delivery. Additionally, the optimization of its logistics system effectively shortens the delivery cycle while ensuring vehicle safety and reliability through quality monitoring.

Overall, the AITO M9 has emerged as a phenomenal model among 500,000-level luxury cars. The milestone of 150,000 deliveries represents a critical juncture for the AITO M9, as well as a new starting point for expanding into broader markets.

This article is a translation by AI of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.