On November 15, the Yueyi 03 pure electric SUV made its debut at the Guangzhou Auto Show, showcasing FAW Bestrun’s expansion into the new energy sector. The vehicle integrates modern aesthetics and intelligent technology, focusing on the lifestyle of young consumers.
The Yueyi 03 adopts a “Time-space Light Shadow Aesthetics” design philosophy, utilizing lines and light effects to achieve a low drag coefficient. Its exterior features include butterfly wing headlights and sleek taillights, while the interior emphasizes comfort and technological appeal, featuring a symmetrical embracing cockpit, a 1.2m² panoramic sunroof, and a 14.6-inch central control screen. Additionally, it introduces an AI large model in-vehicle system for a personalized driving experience.
At the auto show, FAW Bestrun also established an experience center called “Bestrun Vitality Street,” which includes various interactive areas such as a music café and a cat lounge. During the event, car owners were invited as brand volunteers to share their driving experiences.
The Yueyi 03 combines Huawei’s digital energy technology, showcasing its low energy consumption characteristics (11.8kwh/100km). Currently, FAW Bestrun is advancing its “Comprehensive Renewal” strategy, planning to launch several new models within the next three years, highlighting its growth in the new energy vehicle market. Among them, the popular “Bestrun Pony” model underscores the market’s attention to this brand.
This article is a translation by AI of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.