Will the New AITO M5 Outperform in the Smart EV SUV Market?

On April 23, 2024, the new M5 series was officially launched by AITO.

The series includes three configurations, starting at 249,800 yuan, catering to needs of various consumer levels. The highlight of the new M5 series is emphasizing intelligent features, and its emphasis on safety and comfort.

Yu Chengdong, Executive Director of Huawei, highlighted that the new M5 series not only pursues a younger design in appearance, but also has fully upgraded intelligent driving systems, active safety capabilities, and overall vehicle experience. The newly introduced RS model, along with two new color options, provide consumers with more personalized choices.

In terms of interior decoration, the new M5 is equipped with comfortable cloud seats and a panoramic skylight, the latter uses micron double-layer coated silver glass, effectively blocking over 99.9% of ultraviolet rays. In addition, the wireless and wired fast charge facilities inside the vehicle, along with the ingenious air mixture system, further enhance the driving and riding experience.

In terms of intelligent driving, the new M5 comes with a standard HUAWEI ADS 2.0 intelligent driving system, which has significantly improved in urban NCA coverage, MPI performance, and the successful rate of urban overpass merging in and out. The vehicle’s intelligent parking capability has been enhanced, adding RPA and AVP functions. In addition, the vehicle is equipped with a scattering body of stars and HUAWEI SOUND audio system, along with the super desktop, HMS sharing, etc, all of which deepen the intelligent experience.

In terms of power system design, the new M5 uses Huawei’s self-developed dynamic adaptive torque system, double wishbone, independent suspension, and all-aluminum alloy chassis. The application of these technologies not only improves the vehicle’s handling performance but also performed well in safety tests, such as the 100-0km/h braking distance and moose test performance. New intelligent range-extending technology has significantly improved the endurance ability of the extended-range model.

In terms of vehicle body structure, the new M5 uses a cage-style safety body design, the use ratio of high-strength steel and hot-formed steel are all above the industry average level. The upgraded all-direction collision prevention system throughout the series has further enhanced the vehicle’s active safety.

The launch of the new M5 series signifies AITO brand’s further deepening in the intelligent electric SUV market.

The pricing strategy of the new M5 series reflects the brand’s attention to market segmentation. From the 249,800 yuan extended-range Max rear-drive high-order intelligent drive version to the 279,800 yuan extended-range Max RS four-wheel-drive high-order intelligent drive version, it meets the budget and performance needs of different consumers. It is expected that the first batch of vehicles will start being delivered on May 15, and it will further verify the market’s acceptance of the new M5 series from AITO.

This article is a translation by AI of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.