On the eve of the Beijing International Auto Show, Porsche held a brand night event titled “Cyber Jungle” at the Shougang Park in Beijing. During this event, the company showcased its latest flagship electric vehicle model, the Taycan Turbo GT, and the all-new fully electric Macan. This move underscores Porsche’s further commitment to electrification strategy.
According to Ferdinand von Donhauser, member of the Global Executive Board of Porsche, ever since its establishment, Porsche has always adhered to sports car culture, dedicating to creating performance-oriented cars that blend modern luxury elements. This philosophy has been carried forward in its newly launched electric vehicles.
The Taycan Turbo GT, as Porsche’s cutting-edge product in the field of electric vehicles, has demonstrated outstanding performance on international racetracks, setting a lap record for electric cars, and establishing its status as the fastest four-door sedan on the Nürburgring Nordschleife with its system power of 815 kW and a 0-to-100-kilometer acceleration time of 2.2 seconds. In the Chinese market, Porsche has already introduced 7 Taycan models and plans to launch the 8th derivative on April 24th to further enrich its product line.
The all-new fully electric Macan, built on the PPE platform, not only inherits Porsche’s driving dynamics but also boasts a range of up to 784 kilometers (WLTP urban conditions). Equipped with Porsche’s active suspension management system and rear-axle steering system among other advanced technologies, it aims to offer unparalleled sporting performance. Porsche’s new ambassador Gu Ailing also highly praised the new Macan, mentioning its design, performance, personalization, and sustainable choices.
Regarding after-sales service, Porsche commits to providing optimized service experiences for Taycan and Macan owners, including extended charging network, upgrades to the smart interconnectivity system, financial plans, and Porsche care rights service to ensure as smooth an electric vehicle life experience as possible.
Kjell Gruner, President of Porsche China, stated at the event that the launch of the new Taycan and the all-new Macan signifies a solid step taken by Porsche on the road to electrification. For the Chinese market, Porsche will provide a localized application store and remain committed to deepening its layout in the Chinese market, continuously enhancing the quality of products and services to meet the growing market demand.
This article is a translation by AI of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.