Weekly Index
Weekly Highlights
New product launch: ES National Tide Edition by Exeed Starlight
On January 7, Chery Exeed launched the ES National Tide Edition with a priced tag of 198,800 RMB. Additionally, ES has also initiated a promotional offer limited to the first 10,000 buyers with an attractive cash rebate of 20,000 RMB.
In terms of space, the ES National Tide Edition offers quite a comfortable room with a body length reaching 4,945 mm, wheelbase of 3 meters, and width of the vehicle measuring 1,978 mm.In terms of intelligence, EXEED Star Era ES National Trend Edition is equipped with the Lion AI large-scale intelligent system, offering an advanced interactive experience and enhanced autonomous driving functions.
In terms of safety, EXEED Star Era ES has obtained the “NESTA Six-Dimensional Electro Safety” certification from the China Auto Center, becoming the first model to obtain this certification, providing additional safety assurance for consumers unquestionably.
In terms of handling, the EXEED Star Era ES National Trend Edition leaves no stone unturned in terms of the suspension system. It adopts an advanced double-wishbone front suspension and a five-link rear suspension to ensure stability and comfort in driving. Additionally, the vehicle is also equipped with intelligent comfort stop (SS) system, flexible steering system, intelligent torque control system, and HDS hydraulic damping system. These advanced features aim to provide an unparalleled driving experience for the driver.
EXEED Star Era also has a unique sales strategy, offering a series of car buying discounts and benefits, including discounts on deposits, renewal discounts, warranty services, etc., as well as some personalized options such as color choice, traffic services etc. The brand also considers the importance of after-sales service, offering existing car owners up to 20,000 RMB cash back, along with gifts and charging pile installation services.
With the introduction of EXEED Star Era ES, more than 200 sales service brand centers and experience centers nationwide have begun to offer test drive services. With the launch of the EXEED Star Era ES, there’s now another driving force for the brand in the marketplace.
Quick Review:
The release of Chery EXEED Star Era ES has no doubt marked an important step in the brand’s transformation. This model’s performance in terms of space, intelligence, safety, and control displays its determination to offer a ‘super comfortable’ driving experience. Particularly, the Lion AI large-scale intelligent system offers a more humanized service for drivers with its advanced interactive experience. The brand’s innovative sales strategies, such as limited-time cash discounts and personalized options, pose potential standout qualities in the competitive market. However, whether the brand can establish a foothold in the new energy vehicle market in the future requires further validation from the market and consumers.
Hyper Offers Free Charging Nationwide
Hyper recently announced a partnership with major charging operators such as State Grid, Southern Grid, Teld, Star Charge, and FastCharge, to offer free charging services for 90% of the charging stations across the country. This service provides lifelong free charging for newly purchased and existing Hyper car owners, valid from January 1st to March 31st.
The above charging services are primarily integrated into the Hyper APP. It’s more than just a payment and service platform, aiming to seamlessly connect vehicles, smartphones, and charging infrastructure for a superior charging experience. With the APP, users can locate charging stations, monitor charging process, and automate payment, greatly enhancing their charging convenience.
Reportedly, Hyper has established a sizable charging network encompassing dedicated charging stations and partnered charging sites. The number of charging stations is nearing a million, even outnumbering conventional fuel stations. This move demonstrates Hyper’s commitment to promoting new energy vehicles and developing a sustainable energy ecosystem.
With the continued growth of the new energy vehicle market, Hyper’s launch of free charging services no doubt provides customers with more options and injects new vitality into the sustainable industry development.
Quick Commentary:
Hyper’s initiative is quite innovative in the industry. It offers free charging services at 90% of the nation’s charging posts through collaborations with major charging operators. This significantly improves user convenience and promotes the spread of new energy vehicles to a certain extent. However, the implementation of free charging services may also incur economic pressures. Whether Hyper can maintain its sound business status under these circumstances deserves our continued attention. Furthermore, Hyper’s move undoubtedly puts pressure on other automotive manufacturers in the industry. Whether they will follow suit and how they will respond will be a key point of interest for the future new energy vehicle market.
HarmonyOS Avatr 11 Smart Upgrade Model Launched
On January 8, 2024, the Avatr 11 HarmonyOS Smart Upgrade model was officially launched. The pricing is as follows:
- 90° rear-drive model – ¥300,000;
- 116° rear-wheel drive model – ¥335,000;
- 90° luxury model – ¥350,000;
- 116° luxury model – ¥390,000.
The Avatr 11 HarmonyOS Smart Upgrade made major upgrades in four aspects: smart driving, seating, chassis, and entitlements.
In terms of smart driving, Avatr 11 HarmonyOS smart upgrade introduces the mapless NCA smart driving function. With the help of 3 LiDARs and a deep learning network, it can perform advanced driving assistive functions in over 300 cities. Its smart driving system integrates a road topology reasoning network and a GOD network, enabling the vehicle to build a real-time road information model and effectively identify surrounding obstacles.
In terms of seating, the avatr 11 HarmonyOS version upgraded model uses a multi-layer structure and high-density slow rebound memory foam for its seats, aiming to provide greater comfort for passengers.
In terms of the chassis, the avatr 11 HarmonyOS version upgraded model is equipped with Huawei’s iTRACK technology. This technology can sense road conditions and adjust the torque to accommodate varying driving conditions. Simultaneously, it also carries the Huawei DriveONE system, which not only enhances the accuracy of road condition recognition but also optimizes torque adjustment, further enhancing the vehicle’s power performance and driving stability.
In terms of benefits, from January 8 to February 29, 2024, customers who purchase the avatr 11 HarmonyOS version upgraded model can enjoy benefits such as the Advanced Intelligent Driving package worth 26,000, limited time only.
With the launch of the avatr 11 HarmonyOS version upgraded model, it is believed that avatr 11 will also achieve a breakthrough in terms of sales.
Quick Review:
The launch of the avatr 11 HarmonyOS version upgraded model essentially reflects a systematic upgrade, covering multiple areas such as intelligent driving, seating, chassis, and benefits. This not only reflects avatr’s emphasis on product quality and customer experience but also demonstrates its foresight and innovative spirit in the new energy vehicle market.
The upgrade of intelligent driving features provides drivers with a more convenient and safe driving experience, improvements to the seats and chassis aim to enhance ride comfort and driving stability, while the added benefits undeniably offer consumers more choices and discounts when purchasing a vehicle. These improvements all have the potential to make the avatr 11 HarmonyOS version upgraded model achieve better sales performance in the market.
However, we should also see that the competition in the new energy vehicle market is intensifying. Whether the avatr 11 HarmonyOS version upgraded model can stand out in the market will depend on its performance in product performance, price, after-sales service, etc. In the future, avatr needs to continue to upgrade its product quality and service level to cater to the customers’ diversified needs and occupy a favorable position in the market.
2024 ZEEKR X priced from 200,000
On January 10, the 2024 ZEEKR X was officially launched, with significant enhancements in technology and performance.
The official starting price of the 2024 ZEEKR X is 200,000, while in terms of benefits, it also comes with a vehicle exterior color choice service valued at 5,000 and optional equipment fund valued at 8,000.
Taking a closer look at the product, the 2024 ZEEKR X has upgraded its chassis system for better control, introducing an urban off-road mode, optimizing the torque distribution and the XTCS limited-slip function, thereby enhancing the vehicle’s driving performance.
Additionally, the 2024 ZEEKR X features a dual-motor system at the front and rear, achieving a peak power of 315 kW and a peak torque of 543 N・m, enabling a 0-100 km/h acceleration in just 3.7 seconds. The electric drive system also employs advanced silicon carbide technology, significantly enhancing overall efficiency, with a cruising range of 560 km under CLTC conditions.
In terms of safety performance, the new ZEEKR X comes equipped with an IPB Intelligent Integrated Brake System, with a brake response time of just 150 milliseconds and the braking distance reduced to 34.5 meters. The vehicle’s body structure adheres to a global five-star safety standard, featuring high-strength protection. Battery pack design incorporates a no-thermal-propagation technology and has undergone several safety tests to ensure safety in extreme conditions.
For comfort and convenience, the new model now offers a new color option – Sumere Gray, coupled with a Touch Bar Steering Wheel and an optional 14.6-inch electric sliding central control screen. Moreover, the 2024 ZEEKR X is equipped with a 13-speaker YAMAHA surround sound system, offering passengers an immersive auditory experience. The pressure wave seat for the driver and Hi-light dynamic ground lights are optional, further enhancing the vehicle’s luxuriousness and personalization choices.
Regarding intelligent driving, the 2024 ZEEKR X comes standard with a ZAD Smart Driving Assistance System, which incorporates several smart driving assist features to enhance driving safety and convenience.
It’s worth noting that ZEEKR has already delivered more than 200,000 electric vehicles to date, maintaining a remarkable safety record of ‘zero self-ignition’, demonstrating the reliability and safety of its electric vehicle products. With the launch of the 2024 ZEEKR X, ZEEKR’s comprehensive competitiveness in the electric vehicle field has taken another step forward.
Review:
The launch of the ZEEKR X showcases the continual development and innovation of the electric vehicle industry. This model has shown significant improvements in driving performance, safety, comfort, and convenience, highlighting ZEEKR’s focus on product quality and user experience. With its positioning as a compact pure electric SUV, its emphasis on urban luxury style, along with its innovative design and luxury configuration, it promises to deliver a high-end and comfortable driving experience to its customers. Moreover, ZEEKR X’s sales strategy provides a relatively luxurious model at an acceptable price, showing its advantage in market competition. The control upgrade, power system of ZEEKR X, its smart driving system, and the enhancement of comfort and convenience all promise to provide users with a better driving experience. Overall, the launch of the ZEEKR X not only enriches the product line in the electric vehicle market but also generates new momentum for the industry’s development.### Polestar’s “Breakthrough Year in China”
On January 12, 2024, Polestar held a regional launch event for the Polestar 4 in Shanghai, as well as a handover to the end-users.
The Polestar 4 stands out in terms of performance – with 0-100 km/h acceleration in just 3.8 seconds, 34 meters of braking distance from 100 km/h, and a transient lateral acceleration of 1.49 G.
In terms of smart tech, the Polestar 4 features the Polestar OS and seamless car-hand integration for a sophisticated interactive experience.
The Polestar 4 comes in two power versions, the rear-wheel-drive with a single motor (86 kWh) and the four-wheel drive with dual motors (100 kWh), offering choices for consumers with different requirements. Prices range from 299,900 to 399,900.
Of note is the expansion of their sales and service network, a key strategy for Polestar’s deep commitment to the Chinese market. Currently, Polestar has 55 showrooms in China, with plans to increase this number to 120 by the end of the year, enhancing the brand’s market coverage and consumer convenience.
In terms of charging infrastructure, Polestar plans to complete the construction of 60 proprietary charging stations this quarter and will connect to more than 550,000 charging points, greatly improving charging convenience for Polestar users.
For after-sales service, Polestar has established self-operating service centers in major cities in China and has partnered with VOLVO and JD.com. In addition, the launch of the exclusive “Binary Star” service aims to provide Chinese users with a more personalized and intimate service experience.
Furthermore, this year, Polestar will release the Polestar 3 and smartphone products.
According to official statements, this year will be Polestar’s “breakthrough year in China”. In such a highly competitive market, it’s not easy for any brand to make any breakthroughs. As 2024 has just begun, we look forward to seeing what Polestar can achieve.
Quick comment:
The launch and delivery of Polestar 4 are undoubtedly a major highlight in the new energy vehicle market. Its powerful performance, like the 0-100 km/h acceleration in 3.8 seconds, and intelligent experience, such as the Polestar OS operating system, have showcased Polestar’s commitment to high product quality. Furthermore, Polestar’s expansion of its sales and service network demonstrates its determination to cultivate the Chinese market deeply, with its 55 showrooms and a target of 120, proving Polestar’s ambition to enhance its influence in the Chinese market.
However, China’s new energy vehicle market is fiercely competitive, and the success of Polestar 4 is not easily achieved. Market acceptance, product price, and the perfection of charging infrastructure are all key factors in whether Polestar 4 can succeed in China. For Polestar, finding the right strategies in these areas will be an important lesson for its future development.
In summary, the launch and delivery of the Polestar 4 are something we eagerly anticipate. Both the product’s performance and the company’s market strategy demonstrate Polestar’s high regard for the Chinese market. We look forward to Polestar achieving greater success in the new energy vehicle market.
New FAW Audi SQ7 Dark Knight Edition Pricing Announced
On January 12th, the new FAW Audi SQ7 Dark Knight edition was launched with a starting price of 1.1698 million.
The new FAW Audi SQ7 Dark Knight edition is equipped with the advanced quattro all-wheel drive system. In its default state, the central differential can distribute 40% of the torque to the front axle and 60% of the torque to the rear axle. This power distribution mechanism can adapt flexibly under certain conditions, transmitting up to 70% of the torque to the front axle or a maximum of 85% to the rear axle, thus ensuring excellent stability and handling in various road conditions.
Additionally, the adaptive sports air suspension system of the new FAW Audi SQ7 Dark Knight edition further enhances the driving experience. In dynamic mode or when the speed exceeds 160 km/h, the ride height can automatically reduce to 30 mm, providing lower aerodynamic drag and a more compact vehicle posture. The steering ratio of the front axle steering system is 13.3:1. Coupled with the all-wheel steering system, it enables the rear wheels to rotate in the opposite direction at low speeds and in the same direction at high speeds, significantly increasing vehicle agility and response speed.
In terms of interior decoration, the new FAW Audi SQ7 Dark Knight edition features carbon fiber accents, a perforated leather steering wheel, stainless steel footplates and carbon fiber gear lever, and diamond-stitched sports seats, reflects its luxury and sportiness. The front seats have heating and ventilation functions, four-zone air conditioning temperature control and a fragrance system provide an ultimate comfort experience for passengers.
In terms of the infotainment system, the new FAW Audi SQ7 Dark Knight edition is equipped with a 12.3-inch full LCD virtual cockpit enhanced version and two central touch screens, as well as a HUD head-up display system, providing a wealth of interaction and information display functions. The MIB 3 hardware system and upgraded MMI navigation system ensure that drivers can enjoy the latest generation of automotive interconnection technology.
In terms of exterior design, the new FAW Audi SQ7 Dark Knight edition features an octagonal integrated vertical double-layer air intake grille and horizontal element design, creating a strong visual impact. The carbon fiber style package and exterior extended black light package, red brake calipers, S badge, and dual-side four-out exhaust system elements further emphasize its sporty design philosophy.
In terms of power, the all-new FAW Audi SQ7 Night Knight Edition is equipped with a 4.0 TFSI V8 twin-turbocharged engine, code-named EA825, which achieves a maximum power of 373 kW and a maximum torque of 770 N・m. This engine also employs Cylinder on Demand (COD) intelligent cylinder deactivation technology, which enhances fuel economy without sacrificing performance. The addition of an 8-speed tiptronic automatic transmission makes the power output of the vehicle smoother and more efficient.
In summary, the launch of the all-new FAW Audi SQ7 Night Knight Edition not only demonstrates FAW Audi’s profound strength in the luxury SUV sector, but also embodies its unremitting pursuit of high-performance and high-quality driving experiences.
Quick Review:
With 507 horsepower, a peak torque of 770 Newton meters, paired with an 8-speed Tiptronic automatic transmission, a 0-100km/h acceleration time of just 4.1 seconds, and a top speed of 250km/h, such power configuration undoubtedly makes the SQ7 Night Knight Edition highly competitive in the luxury SUV market.
The launch of the all-new FAW Audi SQ7 Night Knight Edition further enriches FAW Audi’s product line in the high-performance luxury SUV market. Its exceptional power performance, advanced driving assistance systems, and luxurious interior configuration offer consumers a brand-new driving experience. However, in the face of increasing market competition, whether the SQ7 Night Knight Edition will stand out in the market, awaits to be seen.
This article is a translation by AI of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.