Will Hyundai Make Its Mark in China with Elantra N and IONIQ 5 N?

On November 17, 2023, at the Guangzhou International Auto Show, HYUDNAI not only exhibited its first N brand model Elantra N introduced into the Chinese market, but also the mass-produced high-performance electric car IONIQ 5 N, as well as the futuristic concept cars RN22e and N Vision 74, showcasing the company’s technological innovation and product strategy in the field of new energy vehicles.

The new Elantra N, as the representative of the HYUDNAI’s performance sub-brand, embodies HYUDNAI’s exploration of new retail models with its market price starting from 249,800 yuan and the sales mode of online booking and offline delivery. This model is equipped with a 2.0T GDI Flat Power engine, and is equipped with a series of high-performance components such as an 8-speed wet dual-clutch transmission and an electronic limited-slip differential, as well as exclusive features such as N Grin Shift, fully satisfying consumers’ pursuit of driving pleasure.

IONIQ 5 N is a high-performance electric car based on the E-GMP platform and is expected to be introduced to the Chinese market in 2024. It inherits the N brand’s high-performance genes and enhances the driving experience of the electric car through modes such as N Pedal and N Drift Optimize. HYUDNAI has showcased its deep accumulation in electric vehicle technology through this model.

In addition to the new car display, HYUDNAI also planned a series of market events, including conducting uniform races and esports championship qualifying events in China to promote the development of motor sports and enhance the interaction between the brand and young consumers. Moreover, HYUDNAI also exhibited the hydrogen fuel cell vehicle NEXO and the pure electric flagship model IONIQ 6, as well as the imported SUV Palisade, further enriching the product line and showing their comprehensive layout in the field of new energy vehicles.

The performance of HYUDNAI at this Guangzhou International Auto Show not only reflects its technical strength in the field of new energy and high-performance vehicles, but also shows its determination to cultivate the Chinese market and grasp the future trends of cars. As HYUDNAI further expands in the Chinese market, its position in the global automotive industry is expected to be further consolidated and enhanced.

This article is a translation by AI of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.