On April 18, 2023, the Volkswagen brand made its debut at the 2023 Shanghai Auto Show, showcasing a range of its models at the Volkswagen booth in Hall 5.1 from April 20 to 27, including the first appearance of the FAW-Volkswagen ID.7 VIZZION.
As Volkswagen transforms towards electrification, it continues to expand its range of pure electric vehicles and also introduces more efficient and digitalized fuel models for Chinese consumers. At this year’s Shanghai Auto Show, Volkswagen showcased up to 25 models, including the new flagship electric vehicle ID.7 VIZZION from the ID. family and the new Tayron.
Volkswagen Passenger Cars CEO Stephan Wöllenstein said, “We have set up a User Committee at the board level, and the same applies in China. We carefully listen to what our users really need, quickly apply it to our new cars and make Volkswagen an even more loved and cherished brand that is deeply ingrained in people’s minds and created for everyone.”
Volkswagen Passenger Cars China CEO Meng Xiang said, “Volkswagen has been rooted in China for nearly 40 years. Together with our long-term partners SAIC-Volkswagen and FAW-Volkswagen, we have won the trust and love of over 40 million users. Looking ahead to the next 40 years, under the guidance of the ACCELERATE strategy, Volkswagen will bring users an excellent experience with ‘technology, along with everyone.’ At the same time, we will further accelerate our product offensive to meet the diverse needs of Chinese users. The ID.7 VIZZION and the new Tayron both demonstrate Volkswagen’s strategic focus on both oil and electricity.”
ID.7 VIZZION: The intelligent technology that truly understands user needs
The FAW-Volkswagen’s new flagship pure electric vehicle, ID.7 VIZZION, expands the ID. family into the B-class pure electric sedan segment, which will be available in the second half of this year. Thanks to the MEB platform, this intelligent pure electric sedan not only has a space equivalent to that of a C-class car, but also has an elegantly flowing body design that fully embodies its aerodynamic appearance.
Volkswagen’s 100% focus on users is reflected in the technology configuration, such as SkyView intelligent photosensitive skylights, Smart Air hidden intelligent air conditioning and a 15-inch intelligent 2K suspension screen, which greatly enhance driving comfort and convenience. The new car inherits Volkswagen’s safety genes, equipped with lane change assistance and adaptive cruise control and other advanced technologies.New Touareg: More Powerful, More Efficient, More Driving Fun
The newly launched SAIC Volkswagen New Touareg is equipped with the brand-new 1.5 T EVO II clean energy engine, with a maximum output power of 118 kW and a maximum torque of 250 N·m. Compared with the 1.4 T engine, its power has increased by more than 7%, while fuel consumption has decreased by nearly 9%.
The New Touareg not only boasts cutting-edge technological features such as a 10.25-inch full LCD digital instrument panel, a 12-inch suspended central control double large screen combination and IQ. smart car connectivity, but also further enhances driving safety through technological configurations such as IQ.Light digitalized headlights and IQ.Drive advanced driving assistant system.
In addition, the New Touareg also offers a 2.0 T engine version, equipped with the new Haldex 4MOTION intelligent four-wheel drive system and 7 driving modes, making it the best companion for both city commuting and outdoor offroad adventures.
Bringing Users an Enhanced, Immersive Digital Experience
The Volkswagen brand is creating more touchpoints for users both online and offline, bringing a fully immersive brand experience. At the Shanghai Auto Show, the Volkswagen brand’s booth design is minimalistic and modern.
The specially created naked-eye 3D special effects, showcased on a high-definition misshapen screen called “The Monument,” which is 20m wide by 6m high, seamlessly merges virtual and real worlds, allowing audiences to embark on a fantastic journey in which they immerse themselves in the ID. family of ID.3, ID.4 X, ID.4 CROZZ, ID.6 X, ID.6 CROZZ, and ID.7 VIZZION models, experiencing the feeling of being right there.
This article is a translation by ChatGPT of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.