Is the price reduction of Tesla really a good thing? From the perspective of consumers: old car owners are naturally indifferent, and the owners who have just bought the car may complain, which is understandable, but the most speechless should be those who are ready to buy a car. After seeing the price reduction of Tesla, should they close their eyes and rush to buy or continue to wait and see, this is indeed a difficult problem. Instead of being worried about being politically attacked, it is better to carefully analyze how much product power Tesla still has to support the purchasing needs of consumers. This point needs to be viewed from Tesla’s perspective: price reduction is a cost reduction that benefits consumers on the surface, but after analysis, it is not difficult to see that it is ultimately due to Tesla’s own product power insufficient. As a model that has been launched for several years, coupled with frequent price fluctuations resulting in the loss of owners’ rights and interests, these are the most fundamental reasons for today’s situation.
In contrast, the domestic new energy vehicle market is thriving. For example, Flyingman R7 responded to the “big Model Y” advertisement at the same price as Model Y at the time of release. Its larger size and more complete configuration supply can also explain why it can shout the slogan “Rather than WHY, choose Flyingman R7”. If we compare the product power, I can confidently say that the R7 fully defeats the Model Y in all aspects.
For example, the cabin design and configuration. Model Y’s most criticized feature is the “bare house” simple interior. If it is just a simple design, it is not a big deal. The most important thing is the lack of configuration. One seat heating is enough for Model Y to get by. Compared to the Nappa seats with ventilation, heating and massage configuration of the R7, it is simply not in the same league. The forced change of the central control screen and single pedal of Model Y also makes people intolerable. Perhaps many people say they will get used to it eventually, but we cannot ignore that all of this comes at the cost of changing our accustomed habits. On the other hand, domestic models represented by R7 have not made any irrational changes in terms of “habit,” but chose to respect our basic habits of car use, such as the rich content of the instrument panel or the co-pilot screen equipped with separate entertainment functions on models like R7. Domestic vehicles have done very well in this regard.
Therefore, whether from the perspective of the car model’s life cycle or brand sales strategy, Tesla has no advantages. Choosing Tesla now is like getting stuck in a quagmire. For a car at this price point, I predict that Chinese domestic automakers such as NIO will emerge victorious in the new energy vehicle market. With them leading the charge, we may see significant advancements in the industry by 2023!
This article is a translation by ChatGPT of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.