Special Contributor | Zhu Yulong
Editor | Qiu Kaijun
As 2022 comes to a close, both conventional and new energy vehicles have experienced some surges due to their respective reasons.
New energy vehicle sales for this week (December 19-25) totaled 182,000 units, an increase of 48.09% YoY and 12.63% WoW. There are still six days to go, with cumulative sales for the year at 5.067 million units, an increase of 80.48% YoY.
After the spread of the pandemic subsided, most of our friends in Beijing and Guangzhou gradually regained their health and prepared for the New Year. But our friends in Shanghai are still recovering from their illnesses, so there are some distortions in the current terminal retail data.
Overall Data of Passenger Cars
1) Overall Terminal Situation of Passenger Cars
Sales for this week reached 654,000 units, a YoY increase of 18.84% and a WoW increase of 9.17%, and are still on the rise. Due to the preferential purchase tax on conventional cars and subsidies for new energy vehicles in 2022, sales began to surge last week, mainly in response to changes in these two aspects, rather than everyone buying cars for the end-of-year holidays.
2) Sales of New Energy Passenger Cars
Sales for this week reached 182,000 units, a surprising figure, showing a YoY growth of 48.09% and a WoW increase of 12.63%; cumulative sales for the year totaled 5.067 million units, an increase of 80.48% YoY.
3) Sales of Conventional Cars
Sales are surging, with 472,000 units sold this week, up 10.4% YoY, and the sales number is twice that of the terminal gasoline car insurance data in October. However, this is also “water stored” by terminal retailers for next year, and actual sales to consumers need to wait until the first half of next year.
Major Brands of New Energy Vehicles
Byd sold 51636 vehicles, up by 1000 on a month-on-month basis.
Tesla only sold 8915 cars, and the number is decreasing.
Dongfeng sold 8812 vehicles, including 4299 by the Qi Chen brand. Many of these cars were sold through the B端, just like the 4373 Aion Geos, 3098 Maple Leafs, 3503 Hongqis, and 3312 Bestunes with similar sales strategies.
Li Auto sold 8672 cars, and Li One has also been sold a lot through B端. These cars have had similar success to Goldstone Auto’s 5464 cars, all based on the same considerations.
Changan sold 7378 cars, with more than 2000 in deep blue.
Wuling sold 6506 cars, but why does the number still continue to decrease?
Aiways sold 6234 cars, mainly Aion S and Aion Y.
Wei Xiaoli Te
For new energy vehicles, centralized delivery relies on the accumulated order pool for the consumer side demand. Therefore, about 2500 vehicles delivered per week at the end of 2022 would be considered normal.
The Ideal ONE has delivered 36,800 cars and is a truly successful product, with more than 5000 orders, half for the L9 and half for the L8 variants, accumulated through product characteristics.
As the ET7 order pool is consumed, delivery for the moment revolves around the ET5 at NIO. I believe this car will remain the most discussed, delivered, and popular product in the next six months.
# Little PENG’s focus is still on the G9 which is a slow-cranking car. As deliveries deepen, Little PENG’s incremental volume is all in this car.
While Tesla’s weakening demand for orders in Q4 is evident, relying on the unchanged combination of Model 3 and Model Y for years, Tesla needs to update its products in China. I believe that the first one to lift the price weapon in 2023 will definitely be Tesla.
The current end-terminal data situation for insurance and the behavior of consumers who actually go to see and buy cars have a certain lag. I estimate that the data for several weeks in January will be more realistic, and the current numbers do not necessarily mean that consumers are really rushing to buy cars. This depends on the recovery of the macro-economy, and we need 3-5 months to recuperate.
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This article is a translation by ChatGPT of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.