Author / Host: CH_陈函
Camera / Editing: 钟楚文
Expensive, not their problem!
- NIO ES8 video length is 12 minutes, click the play button below to watch –
- NIO EC7 video length is 9 minutes, click the play button below to watch –
On the evening of December 24, 2022, the NIO Day 2022 event was held as scheduled.
At this year’s NIO Day, NIO brought two new car models – the all-new NIO ES8 and the all-new mid-size coupe SUV NIO EC7, with starting prices of 528,000 yuan and 488,000 yuan, respectively. Both models will be delivered in the first half of next year.
Before that, we have already had a sneak preview experience of the two new cars. Although due to the condition of the vehicle, this experience is “only for viewing, not for playing with”, after seeing the actual vehicles, the main highlights of the two new cars have been basically revealed.
As the flagship SUV of NIO, the all-new NIO ES8 naturally boasts the best hardware and top-notch configuration. In the 500,000-yuan pure electric vehicle market, it has few rivals.
Compared with the previous generation, the all-new ES8 has increased by 77mm in length, 60mm in wheelbase and 27mm in width, with an overall body size of 509919891750 (mm) and a wheelbase of 3070mm.
In terms of exterior design, the all-new ES8 adopts the latest family design language of the NIO second-generation platform. Compared with the previous generation, it has lost some domineering style, but added some delicate and concise features.
Regarding interior, the all-new NIO ES8 is equipped with 6 seats as standard and provides two optional layouts for the second row. The executive version comes with an executive central island and an optional in-car refrigerator, more for business travel. The standard version retains the middle aisle and has independently adjustable seats with inner fixed armrests, more for family outings.
In addition, the all-new NIO ES8 is fully equipped with 180kW+300kW front and rear dual motors, dual-chamber air suspension, 23 speakers/ 2230W upgraded 7.1.4 immersive sound system, newly upgraded queen auxiliary driving seat (second row), first and second-row seat ventilation/ heating/ hot stone massage/ back relief/ memory, 5-zone independent air conditioning, six-acoustic-zone voice interaction, N-Box enhanced entertainment host, electric suction door, intelligent multi-beam headlights, LIDAR, four NVIDIA Orin-X automatic driving chips, NAD NIO automatic driving system… fully loaded, with luxurious features that fully live up to its flagship name.
Unlike NIO ES8’s high-end, luxurious and stable orientation, NIO EC7 obviously takes the route of appearance. Its sexy large hatchback and stylish big wing spoiler make it irresistible to appearance lovers.
More importantly, NIO EC7 is not just about looks, it also boasts impressive performance. With a drag coefficient of only 0.230Cd, EC7 has the lowest wind resistance coefficient among SUVs in production worldwide. It only takes 3.8 seconds to accelerate from zero to a hundred, making it the fastest SUV among NIO’s current lineup.
Apart from that, NIO EC7’s standard configuration includes front and rear dual electric motors of 180kW+300kW, air suspension, a 23-speaker / 1000W 7.1.4 immersive sound system, a newly upgraded queen co-driver seat, front seat ventilation / heating / massage / backrest relief / memory, second-row seat electric backrest adjustment / heating / backrest relief, electric suction door, intelligent multi-beam headlights, LIDAR, 4 NVIDIA Orin-X automatic driving chips, NAD NIO automatic driving system, and a series of other rich configurations. Additionally, more options are available, such as electric sunroof with dimming function, enhanced entertainment platform N-Box, and second-row seat ventilation/massage, etc.
Appearance, performance, and intelligence are all outstanding advantages of NIO EC7. It will be a product aimed at young or young-at-heart users, and whether it’s emotional or rational, it has reasons to impress.
In the market of pure electric vehicles above 400,000, NIO has maintained a market share of over 60%, and its high-end image has been recognized by consumers. With the launch of the new generation of NIO ES8 and NIO EC7, NIO will continue to consolidate its dominance in the high-end sub-segment market.
As for the more sinking market, NIO has already clarified that ET5 is NIO’s lowest priced car and will not go lower.
However, in order to meet the needs of different price markets, NIO has been preparing a brand new sub-brand with the internal code “Alps”, which will focus on the price range of 200,000 to 300,000 yuan. More detailed information is expected next year.
This article is a translation by ChatGPT of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.