On June 21st, Chery QQ Ice Cream-Peach Happy\&Xiaomayi-Charme were officially launched. The prices of the two models are as follows:
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QQ Ice Cream-Peach Happy is priced at 47,520-57,520 yuan；
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Xiaomayi-Charme is priced at 85,520-91,520 yuan.
In response to the launch of the Peach and Charme models, Chery iCar Ecology has launched exclusive rights for the launch, as follows.
Exclusive Rights for QQ Ice Cream-Peach Happy Launch:
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“Peach” Worry-Free: The first owner (non-commercial) enjoys three-electric + whole vehicle lifetime quality assurance;
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“Peach” Enjoy Travel: Enjoy 3 years of free road rescue + lifetime free vehicle inspection;
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“Peach” Connected: Free lifetime car networking basic flow+ free first-year operation service fee;
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“Peach” Intelligent Control: Free OTA of intelligent digital car networking for life;
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“Peach” New Enjoyment: Before June 30th, 2022 purchase, send colorful car parade delivery or surprise car delivery gift box;
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“Peach” Enjoyment Loan: Online operation, no collateral, zero worries, minute response, minute approval.
Exclusive Rights for Xiaomayi-Charme Launch:
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“Charme” Worry-Free: Tmall Chery New Energy flagship store booking enjoys lifetime quality assurance for the whole vehicle/free opportunity to draw Koi car prize;
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“Charme” Super Value: Starting from a down payment of 9,999 yuan, enjoy a maximum of 3,500 yuan financial discount, and a maximum of 70% repurchase value;
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“Charme” Renewal: Pure electric models enjoy up to 3,500 yuan replacement subsidy;
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“Charme” Exclusive Purchase: Teachers, doctors, nurses, military personnel, and police can purchase a car and receive compulsory insurance;
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“Charme” Joyful Enjoyment: Purchase a car and enjoy the exclusive gift box of Charme Lingdi;
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“Charme” Enjoy Travel: Enjoy free lifetime road rescue and two years of free vehicle health diagnosis.
(Note: “Charme” Super Value, “Charme” Renewal, and “Charme” Exclusive Purchase are three options)
Chery QQ Ice Cream-Peach Happy uses peach pink color in the appearance, and is equipped with an 8-inch central control screen in the car. The whole series is equipped with tire pressure monitoring, ABS/EBD safety assistance, uphill assistance and other driving assistance configurations.
Chery Xiaomayi-Charme adopts purple color in the appearance, contrasting wheel circles, and Charme logo highlights the limited edition identity of personal customization. The limited edition model’s interior also has “seven-color dynamic atmosphere lights” and three custom scents.
In terms of technological configuration, the 10.4-inch intelligent central control LCD screen, 360 panoramic imaging, BSD blind spot monitoring and other configurations are commendable at the same price.
Chery has achieved very good sales performance in the micro-car market with the Karry and QQ Ice Cream models. These two new cars seem to be customized to meet the aesthetic needs of female consumers, which have enriched to some extent the options available for consumers at this price point.
This article is a translation by ChatGPT of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.