On June 1, 2022, it’s Buick Brand Day, which also means Buick will replace its brand logo with a new one from today.
The new brand logo is the three-color shield shape, but the previous diagonal design has been changed to a flat design. According to Buick, the new logo will mean that Buick wants to reform in the direction of “more electrification, more intelligent, and more high-end.” Buick plans to launch 12 new cars in China from this year to 2025, including two pure electric cars on the Ultium platform.
The Electra-X from Ultium
The first car that we bring you today is the pure electric SUV – Electra-X from the Ultium platform. This car is still in the concept stage with a design that retains the split headlights and large grille similar to the Enclave, but radicalized. It may also be due to being a concept car.
But what we can confirm is that the Buick Electra-X will be equipped with the Snapdragon 8155 chip and a 30-inch curved 6K screen similar to the Cadillac LYRIQ on the cockpit.
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As shown in the rendering, a large-area HUD display system will also be provided. It is unknown whether this feature will be implemented in the mass-produced vehicle.
In terms of assisted driving, it features the new generation of Super Cruise assisted driving system, just like LYRIQ. It assists with driving and lane switching by combining high-precision maps, millimeter-wave radar, and GPS with the camera.
Although the Buick Electra-X is still a concept car, the Cadillac of the same platform will meet consumers on June 6th, providing them with a good opportunity for trial fitting.
Electric GL8
There is another heavyweight player in this release, the electric Buick GL8 Century, the concept car that was released at last year’s Guangzhou Auto Show.
The new car’s appearance retains much of the design of the concept car and inherits the body lines of the current ES.
The car’s dimensions are 5,230 × 1,980 × 1,867 mm. Compared to the current ES, there is a significant improvement, and it is in the same size range as the Roewe Light and DENZA D9.
(Light ES shown in the image)
As the leader of business MPVs, the GL8 Century Avia version also has its highlights in the second row, with a one-touch lift curtain, BOSE speakers embedded in the headrests, starry sky roof and other designs on the 4-seat model. However, the other two competitors also have their own advantages, making the electric MPV market fiercely competitive.
Regarding power, Buick GL8 Century will have mild hybrid, plug-in hybrid, and full hybrid versions. Specific parameters will be expected after the official launch.
Do you think the electrified Buick GL8 Century could continue the MPV market myth of GL8 in China?
Source: Buick Official
This article is a translation by ChatGPT of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.