Can Geely's E series become the "bestseller" of Geely automobiles?

Author: Turbocharged Chubby

Will the Geometry E become the “sales champion” in the hands of the Geely Auto?

First, let’s take a look at a picture:

This is the “March 2022 New Forces Pure Electric Vehicle Sales Ranking” based on the data from the China Passenger Car Association. The NETA V, a small pure electric SUV, ranked second.

Perhaps because NETA tasted the sweetness of success, many people have begun to enter this level of small pure electric SUV, including the Geometry E we’re discussing today.

The appearance of the Geometry E has finally completed the ace family of the Geely brand. So the question is: Will the Geometry E become the ace in the hands of Geely Auto this year?

Let’s start by talking about the model. This time, because it was a test-fitted car, only a static experience was available:

Geometry E offers four exterior colors: blue vine, jasmine, mint, and blue lotus, and three interior colors: blue island breeze, black island seeking light, and black island morning mist. Geometry claims that this car uses the design concepts of “plant color nature” and “mineral color scenery”. Whether the audiences like it or not depends on personal taste.

Geometry E named every detail of itself, such as:

Night Ruby LED high-mounted brake light;

Muyue Ruby LED taillight;

Crystal LED DRL;

Linglong Eye LED Headlamp.

There are several interesting designs in the cabin:

The first one is the high-mounted speaker which is arranged on the left and right sides of the center console like two powder compacts. It is also painted with “color-changing ink”.

The second one is the air conditioning vent, which uses highly transparent acrylic material and looks like a crystal. Unfortunately, it does not glow and serve as an ambient light.

The third one is the “Inspiration Light” interactive function light. It indicates the unlock, charging, and start-up status of the vehicle through changes in color and light effects. It has the effect of welcoming lights for unlocking, opening the door and getting on the car, and also has three kinds of welcoming light effects: morning light, colorful aurora, and swift electric current light.

It can also provide light breathing effects during charging and discharging, and switch display colors according to the battery SOC.

For small pure electric SUVs, space has never been their advantage. But if compared with NETA V, Geely Geometry E has a slightly stronger advantage in space.

In terms of space utilization, Geely Geometry E has designed a storage space under the center console and a folding cup holder. It can be lowered when you need to place a cup, and can be put away when you don’t need it, increasing its storage capacity.

The second row of seats adopts a connected design, which will not be restricted by the seat shape whether it is for two or three people.

The Geely E’s steering wheel is made of anti-bacterial ultrafine leather, which effectively inhibits the growth and reproduction of bacteria. At the same time, the decorative panels of the seats, door panels, central armrest, and instrument panel are all made of wash-free technology leather, making cleaning easier.

Although the double 10.25-inch dual screens of Geely E look high-tech, the screen display effect is not satisfactory, with low brightness and easy reflection, which might be just caused by the trial-installation car.

In terms of functionality, in addition to the Amap car version and Kuwo music, the Geely E also adopts the iFLYTEK 3.5 generation intelligent voice system.

In terms of power, the Geely E is equipped with an electric motor with a maximum power of 60 kW and a peak torque of 130 Nm. It provides two versions of 320 km and 401 km of endurance, and overall, it is more suitable for commuting in the city. However, based on the experience of test-driving the Geely A and Geely C before, the energy consumption performance of Geely is still good.

Now, the Geely E has not yet officially launched, but it is likely to face the competition from Niezha V and BYD Yuan Pro in the future. The advantages of Geely E are its design, fun, and youthfulness. However, facing established products in the market, Geely E obviously needs a “reasonable and affordable pricing”.

This article is a translation by ChatGPT of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.