Recently, General Motors CEO Mary Barra stated in an interview with Yahoo Finance that GM will take the title of the world’s largest electric car manufacturer from Tesla. Mary Barra also expressed GM’s ambition, stating that their pure electric car sales will surpass all other pure electric vehicle makers, including Tesla, in five years.
Regarding strategy, Mary Barra mentioned in the interview that GM will sell a $30,000 (approximately RMB 200,000) pure electric car to capture the market. This car, mentioned by Mary Barra, is the Chevrolet Equinox EV compact SUV that will be released in 2024, as well as a pure electric car with a starting price of less than $30,000.
Currently, the cheapest pure electric car offered by GM is the Bolt EV, which starts at $31,500 (approximately RMB 210,000). However, due to issues such as recalls and raw material shortages, sales have been low.
Other electric vehicles based on the Ultium platform, such as the Cadillac LYRIQ and the Hummer EV, are priced at $60,000-$80,000 and are not within the acceptable price range for all consumers.
In addition, GM is also cooperating with Honda to launch more affordable pure electric cars in order to expand the market for pure electric vehicles. However, these products are not expected to be available until 2027.
What can be believed is that Tesla will not stop during this period. Models with lower prices than the Model 3 may also be introduced during this period to defend against General Motors’ attack. In last year’s data, Tesla accounted for 14% of the world’s pure electric vehicle sales, ranking first, while General Motors accounted for 7.6%, ranking fourth. Mary Barra stated that General Motors’ gasoline vehicle owners will first consider General Motors when purchasing pure electric vehicles, so this gap will gradually decrease in the next few years. I wonder what kind of strategy General Motors will adopt to win this tough battle in China, the largest single market, in the future.
🔗Information Source: insideevs
This article is a translation by ChatGPT of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.