Wenlingchong

They say that smart was born with a vision of exploring the best solution for future urban transportation.

They also say that they want smart to become an intimate partner for people with similar interests.

They have given the brand new smart elf #1 a product definition of “Tomorrow’s Urban Companion”.

This brand, which has always been known for its open-mindedness, has been exploring the boundaries of emotional industrial design, just like its logo. The letter “C” represents compactness, the arrow represents forward thinking, and the two combined equal an open-mindedness. I think this is exactly what they are looking for, a “useless but interesting soul.”

Whether driven by internal combustion or electric motors, the source of energy comes from the burning industrial blood or the silent electric current output from the board. The car is ultimately a blind tool that will be flooded with waves of traffic once started.

In “The Crowd: A Study of the Popular Mind”, Le Bon once said: “The collective consciousness of the masses will engulf the rationalism of individuals. Once the individual joins the crowd, their originally independent rationality will be engulfed by the ignorance of the crowd.” This is perhaps the situation that all car designers are trying to reverse, and it is also the origin of smart – the Swiss watch savior Nicolas Hayek wanted a small and flexible micro car that can bring some small happiness to the repressed city life with personality.

However, due to technological limitations, smart did not come into the world as an oil-electric hybrid vehicle that Nicolas Hayek was obsessed with. Mercedes-Benz believed that a three-cylinder gasoline engine could also meet the vision of energy saving and environmental protection.

What can this little guy do?

With the smallest size, it provides the largest internal space, and it incorporates more than 85% of recyclable and environmentally friendly raw materials into the densely networked arteries of European cities, hoping to reduce emissions, pollution, and damage to Europe’s cultural and artistic districts.

Making oneself a emotionally artistic piece, it shapes the meaning of travel through action. For the owners of smart, it is a “selfish” micro car, for every inch of the road it travels on, every smart car is a “selfless” car that brings rich emotions. It is a way to immerse oneself in the experience of art and become a part of the urban cultural and artistic atmosphere.# smart – The Ultimate Tool for Enjoyable Commuting

Smart is small and inconspicuous in traffic, but it carries a significant meaning for drivers. Smart does not exist for the roar of its engine, the thrill of winding mountain roads, or the societal symbols of wealth and status parked outside a bar. Rather, it returns to the fundamental and pure attribute of cars, bringing enjoyable commuting.

Philosophers often question the meaning of life, but smart embodies the meaning of travel.

Despite smart’s transformation from a tiny toy car to a robust vehicle measuring 4,270 mm long and with a wheelbase of 2,750 mm, it still embodies the same concept.

As Goethe said, nature and art appear to shun each other, but they frequently intersect. The all-new smart forfour, which is produced by Geely, has descriptions that match the aesthetics of sensuality. This car could have been part of the famous Chinese poet Ouyang Xiu’s “The long, slim prow moved with the grace of a crane, the craft steady on its course, like a genius.”

From Berlin to Hangzhou, from Germany to China, it easily integrates into every street corner.

Perhaps when the first smart forfour production comes off the assembly line and is delivered to its first owner, if it could speak, it would undoubtedly say something like “Hello World”.

It has an innovative design with a suspended “inspiration ring” roof that could bring programmers pleasure while coding, draw emotion from artists planning to paint by the West Lake, and include emotional elements such as cyber light matrix LED headlights, sparkling LED taillights, and dynamic particle grille, making smart forfour a medium that can easily touch the city’s soul.

In this ever-divided and apathetic city, a wheelbase of 2,750 mm matters.

More socialization and more connections provide ample interior space for drivers to carry more passengers, making the smart forfour a medium for socialization.

Is interior space important? It can be important, and it can be unimportant.

At least, after enjoying a meal of fried shrimp or playing an exciting game of roleplay, it is no longer necessary to argue which of the two unfortunate friends will have to sacrifice their comfort.As an electric car, it is not officially stated with its 0-100 km/h acceleration. So, naturally, we do not need to think too much about it. This is a city commuter vehicle equipped with a 66-kilowatt-hour three-element lithium battery, and the maximum pure electric cruising range can reach 560 kilometers (CLTC China Light Vehicle Driving Cycle).

Compared with other commuter vehicles, it is more fun, and is also more willing to bring young people to try more possibilities joyfully. After all, the average age of this brand’s European audience is only 27 years old, which is the group of young people who have achieved initial success, full of hormones, eager to explore the world, and more eager to change the world.

Compared with fresh graduates who have just entered society, they are mature but still full of freshness towards life, and compared with the middle-aged people waiting for retirement at the age of 35, they are younger. They are more willing to use their own actions to change the world rather than drifting with the current.

Pure electric power, environmentally friendly materials, customizable 64-color ambient lighting, glittering and luxurious decorations, personalized customizable interface central control screen that replaces densely packed buttons, and a supercharging pile that can increase the power from 5% to 80% in 30 minutes. This may be everyone’s aspiration for the future- to adhere to sustainable development but not to lose the joy that should be.

Life is too short, and dopamine secretion is only so much for a lifetime. Seeing more scenery, experiencing lazy time, slowing down the pace, isn’t it happy?

Inspiration is a wonderful thing, especially when it is combined with industrial products, which makes your entire use process have temperature and soul.

When inspiration is combined with smart elf #1, it not only connects people-cars-life but also eliminates the boundaries of people-cars-life.

When driving a smart fortwo shuttle by the West Lake, the beautiful colors and agile posture will automatically attract the attention of others while you are enjoying the scenery.

So, when driving a smart elf #1 wandering in the city, it can still attract as much attention as ever. Even if it becomes bigger, the shape it presents is still interesting and warm.

I can’t wait to personally drive it and wander around my familiar block.

# smart car #1

smart car #1 is not just a car for a select few, nor is it a super-powerful steel cannon that can take you across mountains and rivers. Even with various new technologies integrated, it is still just a smart car, a sprite that can wander around the city.

What else is it good for besides commuting?

Nothing!

But is it fun?

Of course it is!

This article is a translation by ChatGPT of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.