Author: Potato Fish

This winter in Beijing, I’ve been feeling conflicted.

On one hand, the just-concluded 2022 Beijing Winter Olympics has taken the city’s ice and snow sports atmosphere to new heights as a dual host of the Olympics.

As a young person, who wouldn’t want to show off their skiing skills on the slopes?

On the other hand, despite my desire to ski, as a southerner who is susceptible to the cold, the frigid temperatures keep me in a state of rationality.

This winter, it seems like I’ve been turning down various invitations to go skiing with friends every week.

As a “cowardly cold” person who “wants to go but is afraid of the cold,” my friends have kindly given me a new nickname – “cold wimp“.

Luckily, in recent days, there has been a huge turnaround – Beijing is starting to warm up.

And at this perfect moment, the caring “Ford electric horse team” sent an invitation for a winter-themed event. Hmm, it’s all for the best.

Good News from the “Electric Horse”

As the first pure electric car in Mustang’s history, the Ford Mustang Mach-E has attracted widespread attention from Mustang fans since its release.

With a starting price of 265,000 RMB and standard GT front grille, along with a practical space for four doors and five seats, the domestically made Mustang Mach-E has become the closest Mustang to the average person.

At the beginning of the event, the Ford electric horse team brought us three pieces of good news about the Mach-E.

1. Mustang Mach-E won Consumer Reports’ Best Electric Car Model Award## Consumer Reports Name Mustang Mach-E as the Best Electric Car of the Year

Consumer Reports, a reputable US magazine, releases a list of top-performing vehicles every year. For the past two years, Tesla Model 3 has won the Best Electric Car of the Year award.

However, this year, Mustang Mach-E stands out in road tests, reliability, customer satisfaction, safety, and other evaluation criteria, earning the Best Electric Car of the Year award with the highest overall score.

Especially in the reliability evaluation criteria, its reliability far surpasses its competitors, fully demonstrating the profound accumulation of quality control in the traditional manufacturer.

The Launch of Mustang Mach-E Owners’ Club

As the number of Mustang Mach-E owners increases, many of them are concerned about one thing: when will the owners’ club be established, which is an important part of the aftersales experience?

To answer this question, the Ford Electric Horse Operation Team has announced that the Mustang Mach-E Owners’ Club will be officially launched with the “Ford Mustang Mach-E Ice and Snow Theme City Store Event in Beijing.”

In the future, the Ford Electric Horse team will bring such user activities to other cities in China, where Mach-E owners will be able to make new friends and have fun.

Accelerated Delivery of Mach-E

With the production capacity of electric horses being released, Mach-E deliveries will become smoother.

According to the Ford Electric Horse team, most customers who place orders now will be able to receive their cars in about six weeks. Customers can make reservations for test drives, place orders, and complete other transactions through the official website, WeChat Mini Program, or App, without leaving their homes.

Exciting Urban Stores

At the first stop of this event, the Ford Electric Car Beijing Blue Harbor City Store, the Ford Electric Horse team invited professional coaches to provide skiing knowledge and set up indoor experiential games for ice and snow sports.

As a Mach-E owner event, technology cannot be ignored. And here, the Ford electric Mustang team brought VR skiing to the scene.

Judging from this owner’s agile posture, he must also be a skilled skier in real life.

If skiing in VR belongs to the “adults,” then “land curling” is the playground for the “kids.”

Look at this sharp little gaze, maybe in a few years, our curling national team will have another outstanding athlete.

“Electric Mustang” is still “Mustang,” so the racing attribute of the Mach-E event must be fully demonstrated.

“Although I am still young, I also need to work hard to step on the accelerator.”

At this moment, it seems that I have seen the inheritance of the “Mustang Spirit.”

Winter is for Skiing

Let’s not talk about the pain of skiing beginners for now, and take a look at the stylish postures of the Mach-E owners.

Watching the children in the snow, I, as a “cold coward,” was inspired by a thought: “Winter is for skiing,” just like “A man should have a Mustang.”

This may be the biggest gain I got this Saturday.

This article is a translation by ChatGPT of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.