Great Wall Motors Unveils its “Brazilian Strategy”: Plans to Produce New Energy Vehicles and Invest CNY 11.5 Billion in the Next Decade
Great Wall Motors (GWM) announced on January 28 that they held a handover ceremony for their new factory in Brazil and unveiled their “Brazilian Strategy”. They plan to produce new energy vehicles in Brazil and invest CNY 11.5 billion in the next decade to expand GWM’s global presence.
In August of last year, Daimler sold a former Mercedes-Benz factory to GWM for an undisclosed price. GWM officially took over the factory on January 27.
After being upgraded with intelligent and digital improvements, the factory is expected to begin production in the second half of 2023 with an annual production capacity of 100,000 units, and will serve Latin American markets. GWM also announced that the CNY 11.5 billion investment over the next decade will be used to improve the local industrial chain layout in Brazil, with a focus on electrification and intelligence.
Hamilton Mourão, Vice President of the Brazilian Federal Government, and the Chinese Ambassador to Brazil, among others, attended the factory’s launch ceremony. Mourão welcomed GWM’s investment in Brazil and said it would help to promote local employment and economic development.
In the Brazilian market, GWM will launch its GWM and ORA brands, including Tank, Haval, and Great Wall Cannon under the GWM brand. In the next three years, GWM plans to launch 10 new energy vehicle products, including four pure electric vehicles and six hybrids, and plans to launch its first product this year.
The Brazilian automotive market is relatively mature in Latin America, and Brazil has a sound foundation in the automotive industry. GWM hopes to establish a localized industrial chain in Brazil, with the goal of increasing the localization rate of auto parts to more than 60% by 2025. Additionally, GWM plans to build a charging network system and install charging stations in core cities in Brazil in the future.
🔗Source: Official website of GWM
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