Introduction: Pay attention to electric power, and deeply understand new energy.
According to the insurance data, the total number of new energy vehicles insured by 11 new forces in November reached 58,699, an increase of 57.78% compared to October, and also set a new high in the history of new forces’ insurance data. Considering that December is the month with the highest new energy vehicle deliveries, it is highly likely that next month’s insurance data will reach a new high. Obviously, new forces have increasingly become one of the strongest driving forces in the new energy vehicle market.
Accompanied by the new high in the total number of new forces’ insured vehicles, various new force brands are once again facing differentiation. From the insurance trend of 11 new force brands from January to November, three categories have been formed: XPeng, Ideal, and NIO are in the first tier, and Hezhong New Energy is also making a push into the first tier; Zero Run and Hozon are currently stable in the second tier; The third tier is composed of brands such as GAC Aion, Skyline, Aiways, and Unding.
Of course, the above is only from the perspective of data. From the perspective of the brand, GAC Aion, NIO, and Ideal are in the first tier; The second tier includes brands such as XPeng, WmAuto, and Skyline. However, with the help of its intelligent advantages, XPeng has an average transaction price of 230,000 yuan and has the strength to challenge the first tier. The third tier includes Hezhong New Energy, Zero Run, and Unding, among which Hezhong New Energy has the strongest overall strength in this tier after the recent breakthrough of Nazha U Pro.
Looking at the sales of various brands, in November, the three giants Wey, XPeng, and Ideal all exceeded 10,000 units, which is the first time, and this phenomenon will also become normal in the future with the addition of new models. If Nazha V Pro can maintain its strong performance, Hezhong New Energy will also be a strong competitor in the first tier. Just now, the 2022 Zero Run T03 was launched. Due to the reduction in subsidies and the increase in supply chain costs in 2022, the product strength, which was the pillar of their sales, has rapidly declined, which undoubtedly makes the future of Zero Run uncertain. Looking back at the brand layout of various new forces in the early stage, you can understand who is sticking to long-termism and who is pursuing short-term pleasure.On specific model sales, the advantage of the Ideal ONE is evident. As a range-extended electric vehicle, the Ideal ONE is in another competitive dimension, but it has undoubtedly achieved great success. Secondly, the XPeng family’s ecosystem has no obvious shortcomings after the closed-loop charging is opened. With three models exerting force together, XPeng may challenge the monthly sales target of 20,000 units after the P5 is delivered, provided that the supply chain can be fully guaranteed.
Overall, as new forces enter their seventh year, all aspects of their enterprises have been substantially improved, and their system strength is becoming increasingly stable. Faced with a determined track, everyone is full of enthusiasm, and has also achieved extraordinary achievements. Here, there are fast runners as well as slow runners. The reason for the fast ones is consistent, while the slow ones have their own problems and challenges. As long as they can be solved in time, they can catch up with the times. At least, compared with traditional enterprises, new forces have already walked at the forefront of the times.
Although the situation is good, the crisis is also looming, and everyone should be vigilant. After years of honing, the system strength of various new forces has been solidified, but the short-board effect that remained at the beginning of entrepreneurship is becoming more and more apparent, including terminal sales disorder and weak supply chain control.
Now, the phenomenon of orders exceeding delivery is becoming more and more apparent. On the surface, this is a good thing, but in fact, more orders come through fishing-style sales, which has caused changes in rights and interests and ruptures of trust between users and enterprises, and even led to rights protection, etc., all of which have challenged the brand strength and system strength of enterprises. This is definitely not benign competition, nor is it a long-term plan.
As for the supply chain problem, as new forces deliver repeatedly to new highs, it has become increasingly severe and has even begun to challenge suppliers, and the battlefield has extended from chips to batteries. From the perspective of the car company, of course, more supply is expected. From the perspective of components, the upstream and downstream are also so tight that they can hardly breathe. The root cause of the problem is that the car company’s research and development capabilities are not strong, and there are not many good components. How to solve the problem? Ultimately, it still depends on ourselves.
For example, for car companies, especially NIO, XPeng, and Li Auto, if their strength permits, it is advisable to look to the future and start preparing for core areas such as chip, battery, and operating system layout of research and development forces. Over time, breakthroughs in simple chip and battery pack designs will undoubtedly be achieved. In the short term, the breakthrough in battery pack design technology means that more battery cell suppliers can be chosen. Of course, the premise is to control the quality of the batteries with varying quality in the market, so as not to cause serious quality crises.
This article is a translation by ChatGPT of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.