Today, Tesla has adjusted the prices of Model 3/Y Dual Motor Long Range on its official website in the United States, raising the prices of both cars by $1,000. The prices of other models and versions remain unchanged.
Although Tesla often changes product prices, it has been particularly obvious this year. In the US market, the prices of Model 3 and Model Y have been raised several times from February to the present, and the frequency of price increase seems to be on par with the domestic oil price trend.
Compared with the price at the beginning of the year, the Model 3 in the US market is now charged $3,500 more, which is about RMB 22,000. Tesla did not give an official explanation for this price increase, but considering the overall trend of the automobile industry during this period, it is highly likely that the price increase was caused by the shortage of chip supply, leading to a shortage of automobile parts and a price increase. In the US market, the new orders for Model 3/Y are delayed for delivery for 10 to 16 weeks, which also serves as evidence of supply shortage. Fortunately, information from Tesla’s supply chain shows that “the Biden team plans to provide $52 billion to solve the chip shortage problem for US automakers.”
In the domestic Chinese market, Tesla is cautious about adjusting prices. Price adjustments are a double-edged sword. If prices are significantly reduced, electric cars that have high depreciation rates will have even lower residual values. Who wants to buy a car that rapidly depreciates? However, this is good news for new customers. If the prices rise, it will inevitably affect sales volume to some extent. However, with Tesla’s current product strength, the price increase should not have a particularly significant impact. In comparison to the impact of price adjustments, Tesla should pay more attention to its public image, which has a more lasting impact.
Information source: Tesla official website.
This article is a translation by ChatGPT of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.