Why did I choose Peugeot as my partner
I considered electric cars because the capital city launched a family lottery for electric vehicle license plates, and I was lucky enough to win one in the first batch. After reviewing my needs for cars between 200,000 and 300,000 yuan, I narrowed down to three options: Tesla Model 3, Xpeng P7, and BYD Han.
At that time, Xpeng impressed me with its intelligent interaction, and although the Han had good driving intelligence, it was unable to match Xpeng’s performance in this regard. As for design and price ratio, Xpeng also outshined the Tesla Model 3. Thus, I happily brought my Peugeot back home.
Now, Peugeot and I have lived together for half a year, and it has taken good care of me. Thinking back, Peugeot’s strategic planning and layout won the approval of users. As the saying goes, “If you want to go far, go together with your source”.
Embrace the right potential track
The trend of the times has pushed new energy vehicles to the center of history’s stage. This year’s auto show is a testament to the weight of new energy vehicles, and both traditional automakers and emerging players have joined the fray. Meanwhile, other companies from different fields are also gearing up to cross over.
The rules for obtaining a license plate in Beijing have changed, and now electric license plates are preferred over petrol ones. Individuals can seize the opportunity to obtain their own plates, while enterprises can gain better development opportunities.
The future is an electric-driven world. Embracing the times and choosing the right direction is essential. In this regard, I believe Xpeng is on the right path.
Distilling the Right Core Values
As the right track attracts more competition, it becomes increasingly important to stand out with sharp positioning and solid strength. Xpeng has achieved remarkable results in this aspect. For me personally, I fell in love with Peugeot at first sight for its beauty, but was captivated by its intelligence and devotion to its philosophy.
Beauty
Peugeot’s beauty won me over: its long and flowing sports car curves, low and graceful profile. Beauty is in the eye of the beholder, and my handsome pictures later will speak for themselves.
Intelligence
New energy electric cars and intelligence are a winning combination. Focusing solely on electric cars and ignoring intelligence would be like picking the right track but neglecting the skill tree, missing the moment to catch up with the era. Fortunately, Peugeot is very smart.
The car system, personal onboard companion Xiaop, is incredibly smart and thoughtful. After the OTA update, it has improved tremendously. I rarely have to touch the screen anymore as all the questions are handed over to Xiaop. The NGP driver assistance system is also reliable and can save a lot of energy. While not the strongest on the surface, it ranks among the top tier of driver assistance in China.Full vehicle OTA. Peggy’s cleverness goes beyond her brain, with fine-tuned control over her body as well. The OTA upgrade of the vehicle system keeps Peggy’s brain and body evolving constantly. As time marches on, Peggy can continue to progress and not be left behind by the times. And one of the pleasures of being a Peng Friend is exploring Peggy’s new growth through the full vehicle OTA. Staying with Peggy, who continuously evolves to become smarter and more attentive, is truly happy and reassuring.
Philosophy
Sincerely make friends with Peng. As a local national brand, XPeng has accurately analyzed and positioned its self-advantages as “making more intelligent cars that understand China.” The previous mention of the language understanding in human-machine interaction and the grasp and optimization of localization in NGP have fully reflected their layout and advantages in this aspect. In the XPeng APP, the management and maintenance of users and Peng Friends’ communities are well in place, with lively exchanges in the Peng Friend Circle every day. “Sincerely make friends with Peng” not only embodies the connection between Peng and individuals, but also drives communication and exchanges among Peng Friends, with a warm and harmonious atmosphere that makes people feel refreshed and naturally inclined to browse and read.
Car club. To fully embody the philosophy of “sincerely make friends with Peng,” nothing is better than various official car clubs from different regions. The Beijing area’s “Jingpeng Hui,” which I joined, arranges everyone’s after-work life fully and clearly every month, and I only complain about not having enough time to participate in all activities.
Using correct communication skills
As a new force in automobile manufacturing, how to plant a brand seed in people’s minds from scratch, accurately and naturally gain recognition and approval for one’s advantages and strengths, is a challenge to the B2C communication skills, and sustaining the willingness and efficiency of such communication is even harder. In this regard, I have noticed some approaches that are highly effective.
In-depth test drive
During the car reservation period, I participated in an in-depth test drive activity and could take Peggy home for three days. This greatly strengthened the depth and scope of the test drive experience, much better than the usual test drives. The application for in-depth test drives was open at the time, and the process of picking up and returning the car was convenient and friendly, which enhanced the favorability of both the product and services. Of course, this requires strong confidence.
Free charging
New energy electric vehicles have historically had range anxiety, even though the speed of technological advancement surpasses the understanding of ordinary consumers. Peggy has a NEDC 670 range capacity, and on top of that, provides a free annual charging quota of 3,000 kWh. So far, Peggy and I have traveled nearly 8,000 kilometers, and the electricity cost per 100 kilometers is zero. Haha, because there is extensive and free charging available, I have not spent a penny on charging fees so far. It’s really great!
T3 and Daxing Airport’s exclusive parking and chargingAnother great thing is that XPeng has an exclusive parking area in the T3 parking lot at the capital airport, and it is currently under construction at the Daxing Airport. It’s awesome for business travelers with 72-hour free parking and charging. I have experienced it twice recently and it feels very nice. After getting off the plane, the feeling of happiness of driving my fully charged Peiqi home is so great.
XPeng’s strategy and tactics are both on track. On the occasion of XPeng P7’s first anniversary, we hope that XPeng will continue to grow faster and better, and bring more upgrades and benefits to XPeng friends.
Never let you down, always by your side!
(Picture 1 is my favorite side profile, and I have already enjoyed free XPeng charging)
(Picture 2 is a photo taken at a car club event, and a row of Peiqi looks even cooler)
(Picture 3 is a photo of Peiqi taking me out to play, handsome and reliable)
This article is a translation by ChatGPT of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.