On July 10th, the IDEAL Guangdong Zhanjiang Xiashan Wanda Retail Center officially opened, also marking it as IDEAL’s 100th directly operated retail center.
Currently, IDEAL’s directly operated retail centers have covered 65 cities across China. In the second half of this year, the construction of IDEAL’s directly operated retail system will be further accelerated. IDEAL plans to establish 200 directly operated retail centers covering more than 100 cities across the country by the end of 2021.
Compared with the dealership model, the directly operated model has many advantages. For car companies, direct operation is more convenient for management and has a better promotion effect on the brand image. Uniform service standards and prices can also enhance consumers’ favorability.
However, as sales volume increases, car companies will need to invest more money and undertake greater risks in opening more stores. But currently, new forces are in the expansion stage of sales, so discussions about these issues may be premature.
🔗Source: official IDEAL
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