Introduction:
Zhang Yong said that NIO is already a user-oriented company. We build cars that our customers want.
Sales:
In May, NIO’s sales volume was 4508, while the ideal sales volume was 4323. In the current situation where “Wei Xiaoli” is defaulting to lead, NIO’s May sales volume exceeded the ideal and successfully entered the first echelon. In NIO’s May sales composition, the number of insurance for NIO V was 3455, becoming the pillar of NIO’s car sales, followed by NIO U Pro (946), which was also debuted that month.
Product Matrix:
From N01, U, to V, U Pro, NIO’s product matrix has been revolutionized into the 2.0 era. Since the first car was launched in late 2018, although each model performs differently, the overall performance is good.
N01:
Last November, the 2.0 era representative model, NIO V, was officially launched. At that time, the industry questioned whether this car could achieve the same achievement as N01, after all, the latter’s performance was profound. So far, the cumulative sales of N01 have exceeded 10,000, occasionally becoming the best-selling model among new forces, which is not easy for NIO, which is located in Jiaxing and seems to have average strength.
Quality System:
N01 has brought another profound impression to NIO’s brand, which is an excellent quality system. As of now, almost all new energy brands worldwide have had car self-ignition incidents, and the number of brands that haven’t had self-ignition is very few, including NIO.
NIO V:
Therefore, as the successor of N01, the burden on NIO V is not small. Whether NIO can stand on the market and climb to a higher peak depends on its performance. On the night when NIO V was launched, NIO’s product manager Mr. Zhan told me that this car was originally developed for CNY 70,000, but now it is sold starting at CNY 50,000, discounted by CNY 20,000. Therefore, he has great confidence in NIO V. From the pricing strategy of NIO V, it is indeed competitive enough. As a small SUV, the price range of the 2021 NIO V after subsidies is 59,900-75,900 CNY, with a range of 301 and 401 kilometers. It is worth noting that at that time, most SUV electric cars with the same endurance were basically priced above CNY 100,000, and electric cars of the same price were all small cars. Therefore, it is not an exaggeration to call NIO V the electric car with the highest cost performance.In today’s media communication meeting, NETA Automobile’s co-founder and CEO, Zhang Yong, proudly announced that in the six months since its listing, the cumulative sales of NETA V have exceeded 20,000 units.
Moreover, Zhang Yong revealed that the current monthly orders for NETA V are about 5,000 units, and if it weren’t for the chip shortage, the order volume would be even more significant.
In addition to the larger sales scale than the NETA N01, another noteworthy change for NETA V is that it is beginning to penetrate into two segmented markets: sports and female consumers.
Based on the original models, today NETA V launched two new models, the Co-sport magic version and the Co-loli witch version. The former features performance, with an acceleration of 0-50km/h in 3.9 seconds, claiming to be “the fastest EV in the 70,000-yuan range on this planet.” The latter is aimed at female consumers, with a new and exclusive color scheme of light dancing cherry blossoms for the exterior and interior.
Moreover, both NETA V Co-sport magic version and NETA V Co-sport witch version still guarantee high cost performance, with a range of 401 kilometers and a price of 76,900 yuan and 72,900 yuan respectively.
In the new energy market, where personalized consumption is becoming increasingly popular, the launch of these two personalized models will further elevate the performance of NETA V.
Since the first car was launched, NETA Automobile has now had 40,000 owners. Looking back on this entrepreneurial journey, Zhang Yong said that the most grateful thing was the users.
Therefore, we can see that this press conference is “very” user-oriented, from the expression-like press release to the confirmation of June 22 as NETA user day, as well as referring to users as NETA iron, and producing two personalized mass-produced cars for users… a one billion user fund, and so on.
Zhang Yong said that NETA Automobile is now a user-centric enterprise. We make the cars that users need.
This article is a translation by ChatGPT of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.