On March 31, the Ministry of Industry and Information Technology announced that, in order to implement the deployment of the State Council Executive Meeting, thoroughly implement the “Development Plan of New Energy Automobile Industry (2021-2035)”, stabilize and increase automobile consumption, promote the promotion and application of new energy vehicles in rural areas, guide rural residents to travel green, help promote rural revitalization in an all-round way, and support the realization of carbon peak and carbon neutrality goals, the Ministry of Industry and Information Technology, the Ministry of Agriculture and Rural Affairs, the Ministry of Commerce, and the National Energy Administration decided to jointly organize a new round of “new energy vehicles going to the countryside” activities.
The theme of the activity is “Green, Low-carbon, Intelligent, Safe —— Entering the ‘New’ Era in One Step, Helping to Promote Rural Revitalization in an All-round Way”. The activity will run from March 2021 to December 2021.
The China Association of Automobile Manufacturers is in charge of organizing the activities, and industrial and information technology departments, agriculture and rural affairs departments, commerce departments, and energy authorities in various regions will cooperate to host several special events, tours, and enterprise activities in third and fourth tier cities and counties in Shanxi, Geelyn, Henan, Hubei, Hunan, Guangxi, Chongqing, Shandong, Jiangsu, Hainan, Sichuan, and Qingdao.
Encourage new energy vehicle industry-related enterprises (hereinafter referred to as enterprises) participating in the “new energy vehicles going to the countryside” activities to actively participate in the “Double Brand Online Shopping Festival”, support enterprises to cooperate with e-commerce and Internet platforms and other partners to hold online vehicle purchase activities, and attract more consumers through online promotion and other means.
Encourage various regions to introduce more policies to support the promotion of new energy vehicles in rural areas, improve the use environment of new energy vehicles, and promote the construction of rural charging and swapping infrastructure. Encourage participating companies (list attached) to develop more quality, reliable, advanced and applicable models, increase activity discounts, and strengthen after-sales service guarantee.
Conduct promotion and reporting of the activities through the publicity platform of relevant ministries and local governments, China Automotive Industry Association’s own and interactive media publicity platforms, and various corporate communication channels. Organize the selection of the most popular new energy vehicle models in the “new energy vehicles going to the countryside” activities.
🔗 Source: Ministry of Industry and Information Technology
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