Recently, the US hardcore dismantling car internet celebrity Sandy Munro welcomed the CEO of Faraday Future, Carsten Breitfeld, on his online radio program. The two discussed Breitfeld’s qualifications, Faraday Future’s brand, products, technology and capital situation.
Breitfeld worked at BMW for 20 years and was a vice president of the group. He led a series of key engineering departments, including chassis development, powertrain development and corporate strategy. For car enthusiasts, Breitfeld’s most impressive achievement is his role as the i8 project leader. Interestingly, the designer of the i8, Richard Kim, was also a former design director at Faraday Future.
Breitfeld joined Faraday Future because his technology, product concept and business model aligned with his own beliefs, which are key factors in making him a key player in this field.
Faraday Future’s heavily promoted “Third Internet Living Space” has now been adopted by many car companies, and Breitfeld explains this seemingly exaggerated term. “The Third Internet” means that cars are the third space beyond home and work, and this third living space will change the utilization of time and the quality of living space due to networking and intelligence. Entertainment or work will not be interrupted by mobility. As a “living space,” user experience is crucial. Faraday Future strives to satisfy users with light, materials and texture in the car’s interior space.
Regarding the space of Faraday Future’s FF 91, Munro related his feelings in the car to the wide and luxurious interiors of ultra-luxury car models such as Rolls Royce from 100 years ago. Breitfeld added that this luxury and elegance seems to return to the past while also providing an experience and sustained flow of information through networking and digitalization.
Breitfeld said that Faraday Future’s fully submerged battery pack is also unique. Each 21700 cell is no different from that of Tesla or other electric cars, but they are all in contact with cooling fluid. Extremely efficient cooling means faster and more stable high-load discharge capability and faster charging speed. The mobile Internet modem that connects to three different operators also ensures that the FF 91 is not easily dropped while driving. In terms of product upgrades, Breitfeld believes that many vehicle platforms can persist for 2 or even 3 product cycles and can achieve more software functions and problem solving through OTA. However, the fast updating speed of chips and electronic devices means that it is likely to produce hardware upgrades within the usage cycle of a product, and Faraday Future will also support this demand.About Faraday Future’s past and future, Bi Fukang stated that the company underwent restructuring 18 months ago and the new team has strong execution capabilities. The SPAC listing plan announced about 6 weeks ago will provide Faraday Future with approximately $1 billion in funding. This funding will put Faraday Future in a highly competitive position and provide strong support for mass production 12 months later. At that time, the first batch of Faraday Future owners will emerge from the core fans who have submitted deposits.
🔗 Source: YouTube
This article is a translation by ChatGPT of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.