Profit margin not exceeding 1%, co-creation 007 BOM cost 300,000.

On August 19th, GAC NIO announced the BOM cost of the HYCAN 007: 300,024 RMB, and the specific unit price can be found in the table below.

The official stated that GAC NIO’s hardware * comprehensive net profit does not exceed 1%. If there is any excess part, the excess part will be returned to the customer in full.

It can be referred that the price range of the available models of HYCAN 007 is RMB 2.598-3.03 million. In addition, GAC NIO also claimed that it is the world’s first enterprise to publicly disclose the BOM cost of the automotive industry.

In response to this, an anonymous comment from a car company employee stated: “I estimate that all material prices are multiplied by two.” What’s your opinion?

This article is a translation by ChatGPT of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.