I became an electric car owner in June this year, and was thrilled to be invited to attend the LanTu Car launch event in this hot July.
Since becoming an electric car owner, I have been paying particular attention to new energy vehicles.
With an excited heart, I arrived in Wuhan, this heroic city.
Due to the epidemic, I participated in the public welfare poster design of Wuhan’s anti-epidemic campaign several times in the first half of this year.
And when LanTu chose to hold the launch event in Wuhan, I couldn’t wait to come to this city.
Before the invite, I had never heard of LanTu nor knew the story behind the brand. When I arrived at the launch event, I was impressed.
LanTu – means “blueprint” in Chinese, and as a brand designer, I am more concerned about the new brand, its positioning, expression, and mission.
LanTu’s mission is to drive dreams with cars and empower a better life, which has touched me deeply. Electric cars are not just about environmental protection, but can truly change a person’s lifestyle.
I am in the process of changing and am very willing to be changed.
While feeling the different lifestyle that electric cars bring to me, what troubles me is range anxiety. I am a family of three, and on workdays, I often go to meet with clients, while on weekends, I take my family for outings in the outskirts.
Zero anxiety
Before this, I thought I would not have too far trips or range anxiety. However, during the use of my car, it was advised to use the car within a range of 20-90%, which corresponds to an actual range of just over 200 miles. This has caused me range anxiety.
LanTu’s real zero anxiety is highly valued, and I want to have a different lifestyle without worrying about range anxiety.
After talking about the amazing things they offered, let’s talk about the car itself. This concept car is indeed very cool and has a great design sense. However, I am more concerned about the difference between the mass-produced car and the concept car. Will it be a surprise turning into dismay?
Price
When it comes to the price of this cool-looking concept car after everything is implemented, the question arises: is it priced too high?
All these will need to be verified by the market.Translate the following Markdown Chinese text to English Markdown text in a professional manner, retain HTML tags inside Markdown, and only output the result.
Thanks very much to the PR team of the event. The service is very attentive, which makes me feel the affinity and warmth of the new brand Voyah.
This article is a translation by ChatGPT of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.