If we introduce Garage 42 in a standard format, it would be as follows:
Garage 42 was established in March 2018, focusing on the field of new energy and intelligent vehicles for a long time. With professional content with over 5 million views, it is the most influential media platform in the field of new energy and intelligence in China. We hope to influence more people’s future mobility by reporting on the company’s industry, popular science and evaluation of new energy vehicles, intelligent driving, and power batteries.
However, most people’s understanding of Garage 42 begins with the following:
Why is it called “42”?
We usually say that 42 is derived from the science fiction novel “The Hitchhiker’s Guide to the Galaxy,” meaning the ultimate answer to life, the universe, and everything. There is a Wikipedia page and a song about 42. We use 42 to express our yearning for unknown exploration.
The logo of Garage 42 comes from the Babel fish in “The Hitchhiker’s Guide to the Galaxy,” which we have created as a geometric shape fish. In the novel, the Babel fish is an interstellar language translator.
We hope to eliminate the asymmetry of information in the production process in a way that users can understand, to better promote the industry’s development towards the future with car technology and its changes towards humanity. We start from reporting on the industry, gradually approaching users, and hope to produce content that both professional and lay readers can understand.
This is our original intention.
What we have done
- Established an intelligent electric social community classified by vehicle interests, with a user base of over 100,000 people
- Established the 42Mark auxiliary driving evaluation standards defined by scenarios
- Launched an English website, and produced news and video content in English.
This article is a translation by ChatGPT of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.