To introduce 42HOW in a standard form, it would be like this.
Established in March 2018, 42HOW specializes in autonomous driving technology and new energy vehicles. As a premium media platform and publisher in this segment, 42HOW has produced professional contents with more than 5 million views. Providing not only reports and insights regarding the industry, but also tests and independent benchmarking programs on
However, most people get to know 42HOW in this way.
Why 42?
Normally we would say that the number 42 comes from The Hitchhiker’s Guide to the Galaxy, the Answer to the Ultimate Question of Life, the Universe, and Everything. The number 42 has its own wiki page and its own song. We use the number 42 to show our yearning to explore the unknown.# The logo of 42HOW
The logo of 42HOW is inspired by the Babel Fish in The Hitchhiker’s Guide to the Galaxy, but it is recreated into a geometrical fish with its own identity. As described in the novel, if you stick a Babel fish in your ear, you can instantly understand anything said to you in any form of language.
Our mission is to bring balance to the imbalance of information in the automotive industry. We strive to make futuristic automotive technologies understandable to everyone in the industry and the general public, while also promoting its development.
Starting with industry news, we gradually approach our users, creating content that professionals and the public alike can understand.
Accomplishments
-
Created WeChat groups focused on smart electric vehicles, segmented by car models, which have surpassed 100,000 active users;
-
Launched 42Mark, a benchmarking program that focuses on Advanced Driver Assistance Systems (ADAS) and defines them by driving scenarios.
-
Launched our English website while producing news and videos in English.
This article is a translation by ChatGPT of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.