Author: Shidi

On November 14th, the new compact SUV EX3 Kung Fu Bull under the Geely Auto was officially launched, with two models available. After subsidies, the price range is between 58,800-68,800 yuan, which is 900 yuan lower than the previously pre-sale price of 59,700 yuan. At the same time, the new car also brings many car-buying benefits, such as free charging piles and subsidy for replacement and upgrading. The price of Geely Kung Fu Bull is quite affordable, and you can get the top configuration for less than 70,000 yuan. So, besides the attractive price, what else makes Kung Fu Bull impressive?

As the third model of Geely Auto, Kung Fu Bull has maintained a high level of attention since its debut, presale, and now its launch, thanks to its youthful and energetic appearance, inexpensive yet not cheap interior, and spacious layout for five people.

A Brief Review of the New Car

From the appearance point of view, although Kung Fu Bull is not as fierce as its name, some details can still show its energy like a bull. First of all, the addition of a closed front grille can directly indicate its identity. In addition, the new car also uses fluorescent yellow for the front part of the hood, roof luggage rack, brake calipers, and other parts, making the entire car even more fashionable.

It is worth mentioning that the front emblem of Kung Fu Bull has a charging port cover design. After pressing to open it, you can see a fast charging port and a slow charging port. According to official information, this car can complete 30% -80% of battery charging in 30 minutes under fast charging.

On the side of the car, a diamond-like waistline runs from the front door to the rear fender, and the two-tone body design also creates a floating roof feeling, improving the recognition of the entire car. In addition, a pseudo carbon fiber design is added to the exterior rearview mirror, further demonstrating the expression of the car’s sportiness. As for the body size, Kung Fu Bull’s length, width, and height are 4005 * 1760 * 1575 mm, and the wheelbase is 2480 mm.

Compared to other parts of the design, the styling of the rear end looks much simpler, with a small spoiler, irregular taillights, and a diffuser-like decoration underneath.

In terms of interior design, Hegev Bull uses a contrasting color design, with fluorescent yellow stitching on the steering wheel and seats, as well as a fluorescent yellow decorative strip on the air outlet. These all make the car look more exquisite and luxurious.

In addition, Hegev Bull also adopts a design similar to that of the Geely StarRui. The car uses blue leather to wrap the seats and central armrest. The texture of the leather looks like suede, which enhances the sense of luxury inside the car.

In terms of technology, Hegev Bull is equipped with an 8-inch floating central control screen that integrates some common functions such as entertainment, vehicle settings, and air conditioning control. It also supports mobile phone app connection, mobile phone projection, QQ music, Himalaya, and Gaode map navigation.

As for power, the Hegev Bull is equipped with a permanent magnet synchronous motor with a total power of 70 kW and a total torque of 180 Nm. The official NEDC pure electric range is 322 km.

How to Choose Between the Two Options

The differences in configuration between the two models of the Hegev Bull mainly lie in some exterior, interior, and auxiliary configurations. For example, the low-end model has fewer practical configurations such as an electric sunroof and a reversing image system compared to the high-end model, with only a ten-thousand-yuan price difference between the two.

## Market Competition Environment

Overall, the configuration of Kung Fu Niu Niu undoubtedly provides us with more comfort, such as automatic headlights and leather steering wheel, which provide us with a lot of comfort for daily driving and to a certain extent can also give us a sense of class. In addition, Kung Fu Niu Niu’s configuration also provides cruise control, which can provide convenience for mid-journey driving. Therefore, based on considerations of cost performance and practicality, the author of this article is more inclined to the high-end version of the model.

From the competitive market perspective, the main competitor of Kung Fu Niu in the same class is undoubtedly the NETA V. As a traditional automaker on one side and a new force in car-making on the other, the gap between the two is becoming more and more like a battle on an ancient battlefield. Undeniably, after the launch of its derivative model, the NETA V Pro, its product strength has been increased. However, compared with that, Kung Fu Niu, which also entered the small pure electric SUV field at a starting price of less than 60,000 yuan, undoubtedly has a congenital advantage.

For Kung Fu Niu, its biggest advantage in the same class market lies in its sense of class and space practicality. The existence of these two advantages also makes the car not limited to commuting, and it can meet various positioning needs such as daily household use and short-distance travel.

Of course, in the cross-level product market, the price range of such models as the Leapmotor T03 and the Eula Black Cat, which are also born of new car-making forces and traditional automakers with high overlap rate, is also high. But for these two competitors, Kung Fu Niu can still take advantage of its large space and high chassis quality to take the lead.

Overall, in terms of market size and properties, the NETA V and the Eula Black Cat are currently Kung Fu Niu’s most direct competitors. As for who can hold onto their original market share or grab someone else’s meat in the market, we can see trends next month.

With major domestic independent brands having already entered the new energy track, the small car market has become a battleground for military strategists. Each has its own thoughts, some for earning points, some for grabbing attention, and some for making their quarterly reports look better, etc. And with the continuous expansion of its internal circulation level, the price is becoming more and more affordable, and the configuration offered is not “shabby.” Originally, the profit made by this market was not high, and now it must be sliced even thinner.As the high-end electric vehicle brand under Geely Auto, Geometry has been promoting its “true range” as a selling point and has gained a lot of favor from users who are worried about their vehicles’ range. In October, Geometry’s sales volume exceeded 11,567 vehicles, an increase of 8% compared to the previous month. Kungfu Niu, on the other hand, is positioned as a value-for-money model aimed at “struggling young people”. Whether the product itself can appeal to this group of “refuse to lie down” young people remains to be seen.

This article is a translation by ChatGPT of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.