The British super luxury car brand, Aston Martin, launched the DBX STRAIGHT-SIX in China today, further enriching the DBX family and providing Chinese customers with more luxurious new options.
This is the first time that Aston Martin has equipped the DBX family with a 3.0-liter inline-six turbocharged engine. The new car has excellent fuel efficiency and powerful performance. The DBX STRAIGHT-SIX is a super luxury SUV that combines sports car-level power performance and excellent fuel efficiency.
Inheriting the excellent driving performance and ultimate luxury interior of the DBX, the DBX STRAIGHT-SIX also has high-performance performance of 435 horsepower and 520 Nm torque, and outstanding fuel efficiency, especially suitable for daily driving in urban environments. The 48V integrated starter generator system (ISG) achieves smooth starting and gliding stop at low speed, reducing fuel consumption and carbon dioxide emissions.
The new 3.0-liter inline six-cylinder powertrain is equipped with light hybrid technology, and a 48V integrated starter generator (ISG) replaces the traditional starter motor and alternator. While retaining the Aston Martin DBX V8’s dynamic driving performance, the DBX STRAIGHT-SIX achieves a more efficient and luxurious driving experience with the help of the electric assistance system.
The 48V electric turbocharger equipped in the DBX STRAIGHT-SIX can provide instant torque response, eliminate turbo lag, and provide instant acceleration performance assistance. The new car can complete the 0-100 km/h acceleration in 5.4 seconds and the maximum speed can reach 259 km/h. As soon as the engine speed comes out of the idle zone, the ISG and electric turbocharger can work together to provide nearly 50% of the torque. The beltless electric assist system can also eliminate additional losses, allowing some functions on the DBX STRAIGHT-SIX to be activated on demand, further improving efficiency and driving experience.The DBX STRAIGHT-SIX’s electrical system is equipped with 12V and 48V batteries installed under the rear trunk, providing nearly perfect weight distribution and excellent handling. The engine’s lightweight design reduces the overall weight of the vehicle by 30 kilograms, resulting in a reduction of WLTC fuel consumption from 13.0L/100 km to 10.5L/100 km compared to the DBX V8 version (and a decrease in CO2 emissions from 310g/km to 250g/km).
Aston Martin has a long history in inline six-cylinder engine technology, dating back to the iconic “Newport Pagnell Sixes” era of the 1950s, including models such as the DB2, DB4, DB4 GT Zagato, the legendary DB5 that first appeared in the 1964 film “Goldfinger,” the record-setting DBR1 that made history on the Le Mans circuit in 1959, and the Aston Martin Formula One race car DBR4, all of which were equipped with inline six-cylinder engines. Both the inline six-cylinder and V8 power systems, as well as the Aston Martin logo, are representative of the brand’s purebred heritage, which the DBX family will continue to uphold.
The DBX STRAIGHT-SIX does not compromise on luxurious and elegant interior design, signature Aston Martin handling and performance, or exterior aesthetics. Its overall configuration is identical to that of the 2022 DBX V8 released in July, including the addition of wireless phone charging and new interior theme options.
The launch of the DBX previously marked the beginning of a new era for Aston Martin, as the world-renowned luxury car manufacturer explores a new segment of the market, redefining exceptional performance, style, and everyday practicality. For many customers, the DBX may be their first Aston Martin, as the brand’s core values of high performance and sports car traditions are embodied by this model, providing a new luxury SUV lifestyle choice. Both the Aston Martin DBX and DBX STRAIGHT-SIX are based on the brand’s exclusive platform architecture and are handcrafted inside the exclusive St. Athan factory, emanating a rich British aristocracy aura from the inside out.
China has developed into one of Aston Martin’s most important markets, with a growth rate of over 600% in 2021. So far, the DBX has accounted for over 50% of Aston Martin’s global sales this year, with sales in China accounting for over 70%. In the future, the Chinese market will continue to be the main market for the Aston Martin brand, as well as the DBX, the brand’s first SUV. The Aston Martin DBX STRAIGHT-SIX further enriches the DBX family product line, providing a new choice of luxury experiences that combine excellent performance with high fuel efficiency.
2021 marks the tenth anniversary of Aston Martin’s official entry into the Chinese market. Compared to other countries and regions, China has a younger audience, with female customers accounting for nearly 35%. Aston Martin continues to attract new and diverse customer groups.
Since the Aston Martin brand officially entered the Chinese market, the number of authorized dealers has increased from four to 22. With the upcoming opening of the Aston Martin Guangzhou dealership at the end of November, the number of dealers will reach 23.
Aston Martin CEO Tobias Moers said: “Today, I am delighted to announce the launch of the DBX STRAIGHT-SIX in China. The Chinese market is Aston Martin’s fastest growing market, and Chinese customers are extremely important to us. The DBX, equipped with a brand new electrified inline six-cylinder engine, will bring more exclusive choices to Chinese customers. The unmistakable British elegance of Aston Martin is highly respected here, and we are proud to have the new DBX as part of Aston Martin’s product lineup in China.”
The suggested retail price for the new Aston Martin DBX STRAIGHT-SIX is CNY 1,898,000 and it is now officially available for sale. The first batch of orders is planned to be delivered to customers starting from January 2022.
This article is a translation by ChatGPT of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.