Author: Erchai
BMW is truly a brand full of passion and loves to share driving experiences. For the test drive of the new iX3, BMW even chose mountainous Guizhou as the location. Keep in mind that manufacturers usually hold such electric car test drive events in areas with flat roads or cities with few highways, and some even choose mountainous areas with more downhill roads to make their range look decent.
But BMW’s approach is quite different. Not only did they choose mountainous Guizhou, but they also arranged a route with uphill and bumpy roads. During the two-day test drive, the coach did not talk about product selling points and did not brag. Instead, he brought us to enjoy the fun of driving on mountain roads as much as possible.
On one hand, the iX3 is quite special. You won’t have range anxiety when driving this car, not because its range is very long, but because its range display is solid and reliable, and it even shows situations where the range increases after driving 30 kilometers. (As for why this happens, we explained it in our video.)
On the other hand, I believe the official intention is to tell everyone that the iX3 is first and foremost a BMW, and then an electric car.
Therefore, this test drive gave me a deeper understanding of BMW’s approach to making electric cars, including the range annotation based on a driver’s driving habits, very solid and reliable range display, outstanding NVH performance, and a complete set of mature electrification systems. I even drove this iX3 until it ran out of power on the highway (usually manufacturers would never allow you to do this, but comparison is the best way to evaluate, and BMW is confident in their own products).
For more details, please watch our video.
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This article is a translation by ChatGPT of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.