Author: Li Ao
From January to September 2021, Geely Automobile’s total sales reached 921,796 vehicles, a year-on-year increase of 5.3%. Geely has been the champion of Chinese brand passenger car sales for four consecutive years. Here, let me boldly predict that Geely Automobile will continue to dominate for at least the next 5 years.
On October 31st, Geely officially held the “Intelligent Geely 2025 – Geely Longwan Technology Summit and Global Powertrain Technology Brand Release”. As every sentence of the summit was groundbreaking, let me briefly summarize the key points for you.
Firstly, in terms of powertrain, Geely officially launched the “Thunderbolt Power”.
Secondly, in terms of intelligence, Geely will build a “Network of Three Systems” for an all-rounded strategic layout, which includes China’s first 7nm automotive-grade SoC chip.
Thirdly, in terms of branding, Geely will promote the “Intelligent Geely 2025” strategy with the Nine Longwan Actions.
Aiming for the “World’s Top Hybrid”, Thunderbolt Power Starts the New Era of “Power 4.0”
Familiar friends of Geely know that from 2002-2014, it was the era of Geely Power 1.0. Geely independently developed natural aspiration engines and automatic transmissions, filling the gap in the domestic market and achieving self-sufficiency in powertrain systems. From 2014-2017, Geely independently developed many turbocharged engines and won the “Chinese Heart” Top 10 Engines Award for several years in a row. This was the era of Geely Power 2.0. Then came the era of Geely Power 3.0 from 2017 to 2021. With the high-performance powertrain platform created by 1.5TD, 2.0TD, and 7DCT, Geely achieved product and technology output to high-end overseas brands.
Over the past 20 years, Geely has persisted in independent research and development to solve technical difficulties. Geely will continue this spirit and bring high-level, high-quality powertrain systems to global users. With the official launch of Geely Thunderbolt Power, the era of Geely Power 4.0 has begun.
As an important part of the “Intelligent Geely 2025” strategy, Leyshi Power positions itself to be a global high-end provider, striving to become a leading provider of efficient and intelligent power solutions, achieving “Chinese power, supplying the world.” Its product matrix includes Leyshi Zhiqing Hi・X hybrid system, high-efficiency transmission, high-efficiency engine, and the new generation electric drive system “E-Drive”.
First of all, let’s talk about the Leyshi Zhiqing Hi・X hybrid system. The system includes DHE15 and DHE20 engines (1.5TD, 2.0TD hybrid-specific engines) and DHT and DHT Pro hybrid-specific transmissions. Among them, the 1.5TD hybrid-specific engine is the world’s first turbocharged direct-injection hybrid-specific engine in mass production, achieving a record-breaking thermal efficiency of 43.43% of the world’s highest production hybrid engine. The DHT Pro transmission has a globally leading three-speed transmission and covers A0-C level vehicles.
It is worth mentioning that according to Geely’s plan, the Leyshi Hi・X hybrid system will be the first to be installed on the Geely “Chinese Star,” and the number of vehicles equipped with the Leyshi Zhiqing hybrid system is expected to reach over 20 in the next three years, achieving the first place in the mainstream hybrid market sales.
In terms of high-efficiency engine, there is a series of 1.5TD and 2.0TD engines developed on the world’s top ten power platforms, which not only have a series of advantages such as high platformization and generalization but also have strong power and ultimate fuel efficiency.
In high-efficiency transmission, Leyshi Power’s DCT Evo, based on Geely’s globally leading 7DCT platform, is divided into 300/380 torque-efficient transmissions, which not only have the characteristics of ultimate lightweight but also have significantly improved torque, efficiency, and performance.
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One of the major highlights of the Thunder Power is the E-Drive, which is developed in accordance with the global luxury car standards and provides efficient and reliable custom products and engineer solutions based on 400V and 800V pure electric architecture. It is worth mentioning that in the 800V electric drive, it will achieve a maximum power of over 475kW and is expected to achieve 0-100 acceleration within 3 seconds, thus bringing a super high-performance experience.
Currently, in the hybrid market, Japanese brands can be said to occupy a dominant position, but Japanese brands focus more on economy and have abandoned performance solutions, which cannot truly satisfy the power pursuit of young users. Thunder Power not only has a series of advantages such as high power efficiency and drive electrification but will also achieve a series of experiences such as balancing performance and economy. Thunder Power does have the strength to aim at “the world’s No. 1 hybrid”.
Building the “One Network Three Systems” to achieve full-area intelligent coverage
At this press conference, Gan Weimiao, the general manager of Geely, announced that Geely will build the “One Network Three Systems” strategy. Among them, “One Network” refers to the “Intelligent Geely Technology Ecology Network”, and “Three Systems” refers to the intelligent energy system, intelligent manufacturing system, and intelligent service system.
Firstly, in the “One Network”, Geely will use the intelligent architecture as the benchmark, build a self-developed end-to-end system and ecological alliance around chips, software operating systems, etc., to drive users’ intelligent experience in intelligent driving and intelligent cabin upgrading. In terms of intelligent architecture, Geely currently has four world-class intelligent architectures: BMA, CMA, SPA, and SEA, which have a globally leading modular advantage and can fully compatible with diversified energy sources. Currently, Geely uses the GEEA2.0 electronic and electrical architecture to empower its models, making them have a smart “brain”.
In the future, Geely Group’s brands, such as Geely, Lynk & Co., Geometry, and other intelligent cars, will all be equipped with GEEA2.0 electronic and electrical architecture, and in the future, this architecture will continue to evolve into GEEA3.0, the central computing platform architecture, thus leading Geely smart cars to evolve into “central supercomputers”.
Since evolving towards the “Central Superbrain,” the chip undoubtedly becomes the most important. As the foundation of the software platform operating system, the processing power of the chip has become the fundamental factor of user experience. Currently, Geely’s self-developed “Xin Qing” technology has successfully developed SE1000, an intelligent cockpit chip manufactured using car-grade 7nm process. After completing the car-grade certification, the chip will start mass production next year and will also become China’s first car-grade SOC chip with 7nm process.
It is reported that in the future, Geely will also launch a vehicle-integrated supercomputing platform chip with 5nm process and a high-performance automatic driving chip to ensure and achieve L3-level intelligent driving assistance functions and realize “scalable computing power,” thereby meeting the computing power needs of higher-level automatic driving.
In addition, in the “Intelligent Geely 2025” three intelligent systems, its intelligent energy system, also known as the “Thor Intelligent Xin Qing Hi-X” hybrid system mentioned above, will provide Geely’s hybrid products with comprehensive capabilities and continue to exert efforts in the field of pure electricity and new energy.
In terms of the intelligent manufacturing system, Geely has developed the world’s first “Geely Industrial Internet Platform Geega” that originated from the automotive industry and serves the entire industry. As a “National Characteristic Professional Industrial Internet Platform”, it has served dozens of group companies and has been verified in 15 Geely Automotive business application scenarios. It is worth mentioning that, as exemplified by Geely’s advanced manufacturing base, the “Intelligent Geely 2025” globally renowned “Lighthouse Factory” can not only achieve cross-architecture, cross-category, and cross-model production but also achieve “zero discharge of wastewater, hazardous substances, and waste” circular economy and is committed to becoming a “zero-carbon” carbon-neutral factory.
In the intelligent service system, based on the integration of the “Intelligent Geely Technology Ecosystem”, intelligent energy system, and intelligent manufacturing system under the empowerment of digital technology, Geely will build a user-centric, full-chain, and full-value intelligent service system. And achieve 100% direct connection with users.
The Implementation of the “Intelligent Geely 2025” Strategy with the Nine Dragon Bay Action Plan
Since the “Intelligent Geely 2025” strategy has been highly detailed, what can be done to implement the strategy? Geely announced the “Nine Dragon Bay Action Plan” at this press conference to ensure the comprehensive implementation of the “Intelligent Geely 2025” strategy.
Dragon Bay Action One: R&D investment of 150 billion yuan within 5 years. It is reported that Geely is now the first in R&D investment among Chinese car brands. We can be sure from Dragon Bay Action One that Geely will continue to maintain this ranking. By 2025, it will achieve the highest proportion of software talents in the industry, the highest software development efficiency, and maintain its leading position in core technologies.
Dragon Bay Action Two: Achieve self-developed full-stack autonomous driving. The Geely brand is based on the Intelligent Geely Technology Ecosystem, and it will accelerate the realization of the vision of “zero accidents” for intelligent travel. The goal is to achieve commercialization of L4-level autonomous driving and fully grasp L5-level autonomous driving by 2025.
Dragon Bay Action Three: Launch more than 25 new intelligent new energy products within 5 years. The Geely brand will launch more than 10 new products one after another, among which the main models will achieve full intelligence and new energy, and the Thor super hybrid model will be launched. In addition, Geometry and Lynk & Co will also launch more than 5 new models respectively to continuously improve the market layout. It is worth mentioning that in 2023, Lynk & Co’s first electric SUV product will be put into the European market first, realizing the globalization and high-end of new energy products.
Longwan Action 4: Total group sales of 3.65 million vehicles by 2025. As of now, the Geely brand is already at the top of China’s domestic brand sales rankings and is expected to maintain its position as the leading domestic brand in market share, while striving to catch up with mainstream joint venture brands. Geely’s new high-end electric brand, Zeekr Technology, is expected to achieve sales of 650,000 vehicles, with a total market sales volume of 3 million vehicles for the Geely Automotive Group.
Longwan Action 5: Overseas sales of 600,000 vehicles by 2025. This is closely related to the previous points. The Geely brand will fully promote the globalization process, achieve technology going global, and focus on the layout of countries such as Eastern Europe, the Middle East, Southeast Asia, and Africa, and build more than 600 overseas sales outlets worldwide. From being born global to moving towards becoming a global brand.
Longwan Action 6: 25% reduction in total carbon emissions by 2025. As mentioned earlier, the Geely brand will rely on “one network and three systems” of intelligent manufacturing to build “zero-carbon” carbon-neutral factories, and reduce carbon emissions across the entire supply chain through Geega industrial internet platform, intelligent technology collaboration, etc. The goal is to achieve a 25% reduction in carbon emissions by 2025 and carbon neutrality by 2045.
Longwan Action 7: Achieve 100% digitalization of the value chain in all scenarios. In 2025, the three major brands of Geely, Geometry, and Lynk & Co. will be the first to achieve 100% digitalization of user services, empower business models with digitalization, and thus achieve seamless interaction with users, and quickly address a series of pain points in user experience. This goal will be achieved by conducting 1-2 full vehicle OTA upgrades per quarter.
Longwan Action 8: EBIT exceeding 8% by 2025. In fact, this is no longer a concern for users. EBIT, also known as earnings before interest and taxes, will not be a problem with the “Smart Geely 2025” strategy. The strategy aims to achieve full architecture for car production, reduce vehicle development and supply chain costs, and create value through technology leadership, with EBIT exceeding 8% by 2025.
Geely Launches Largest Employee Stock Ownership Plan with 350 Million Shares and First Incentives for 10,000 Employees in Longwan Action IX. As the press conference draws to a close, Geely has founded 9 vocational and higher education institutions, developing over 150,000 talents so far. A complete talent system necessitates supporting channels for career advancement, and Geely’s move is a historic milestone in employee stock ownership plans. It also signifies Geely’s transformation into a technology-oriented enterprise. Even the writer can’t help but be impressed by this move, and it’s no wonder the saying goes “Happy life, accompanied by Geely.”
Doraemon’s Remarks:
The “Smart Geely 2025” press conference revealed a wealth of information, from the announcement of Geely’s Raven Dynamic Power technology, to the construction of the “One Network, Three Systems” design, and the 9 Longwan Actions. All of this foreshadows Geely’s rapid progress in the next 4 years. As an automotive industry practitioner, Doraemon is proud to witness such an era, and Geely’s development is a sign of progress for China’s automobile industry. Go for it, Geely! Go for it, Made in China!
This article is a translation by ChatGPT of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.