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Most people see Tesla as an automobile company, and indeed, Tesla designs and manufactures cars in its own factories, which makes it a vertically integrated automobile company, no different from Toyota, Ford, Mercedes-Benz, BMW, and other automakers.
Some people also see Tesla not only as a vertically integrated automobile company, but also as a company that extends upstream to mining raw materials and downstream to direct sales of end products. Companies that fit the latter include Li Xiang and XPeng, and in order to fit both categories, there seems to be no other automaker than Tesla. At this point, Tesla should be considered a deeply vertically integrated automobile company.
There are also few people who see Tesla not only as a deeply vertically integrated automobile and energy company, but also expanding its production and storage of energy, and providing energy charging networks for its fleet. So far, Tesla is the only deeply vertically integrated automobile and energy company in the world.
However, there are very few people who see Tesla not only as a deeply vertically integrated automobile and energy company, but also as an ultimate vertically integrated travel technology company in the future.
Think about it, whether it’s a passenger car or a cargo truck, delivering it to customers after sale is actually to meet customers’ needs for travel or logistics. The Full Self-Driving (FSD) that Tesla is developing is precisely an automated technology developed to meet this demand. If the technology matures, Tesla can directly provide travel/logistics services to customers in the future.
This should be the ultimate form of Tesla’s deep vertical integration, a company that combines end-to-end vehicle manufacturers, energy production and supply service providers, and travel/logistics service technology companies.
Tesla’s forward realization of one layer and one level of multiplier effect can amplify the advantages that each level exists independently, and each forward realization will also reduce the number of competitors that can compete at the same level.
Tesla is striving to become one of the “few”.
This article is a translation by ChatGPT of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.