On October 13, 2021, British supercar manufacturer McLaren announced the opening of its 100th retail store, “McLaren Shanghai Pudong,” on the occasion of the 10th anniversary of its first global retail store located in London.
Based on its brand influence and Horizon 2030 business plan, McLaren has established 100 dealerships in 40 countries around the world over the past decade. McLaren entered the Chinese market in 2013 and “McLaren Shanghai Pudong” is its 14th dealership in China and the second McLaren retail showroom in Shanghai.
By contrast, Italian automakers Ferrari and Lamborghini have 170 and 128 official dealerships worldwide, respectively, with longer brand histories than McLaren.
Mr. Fu Lunyi, CEO of McLaren Automotive, said, “This year marks a decade of McLaren innovation, from the McLaren MP4-12C to the Artura, our first hybrid supercar in series production. We are committed to developing and enhancing our luxury brand value globally and making it easy for Chinese consumers to access our innovative products through our retail partners. We will work to expand and upgrade McLaren’s dealership network in this regard.”The “McLaren Shanghai Pudong” store is located on Moyu Road in Pudong New Area, adjacent to the high-end mall “1862 Shipyard”. Thanks to this, McLaren Shanghai Pudong can better reach the growing group of McLaren and supercar enthusiasts, as well as luxury lifestyle pursuers. This showroom is the first double-layer showroom of McLaren in China, with a display area of over 1,000 square meters and can display up to 9 cars, hosting events of more than 300 people.
According to insiders, the store is essentially McLaren’s flagship point in Asia.
🔗Source: McLaren
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