On October 11th, the global debut of Ford Mustang Mach-E GT was released simultaneously, and the domestic version is priced at 369,900 yuan.
Ford Mustang Mach-E GT model will officially open for pre-order on October 18th along with GT First Edition, Borderless RWD Luxury Edition (extended range), Borderless RWD Edition (extended range), and Leap Forward RWD Edition (standard range). The planned delivery time is at the end of 2021.
The GT model has a maximum power output of 359 kW, a torque of 860 N·m, and can accelerate from 0 to 100 km/h in 3.65 seconds with a range of 492 km under national standard CLTC conditions.
The GT model is priced 10,000 yuan higher than the GT First Edition version but the difference lies in exclusive markings, interior prints, and GT FE users can also enjoy a globally limited customized exclusive gift package.
This gift pack includes: customized professional track driving training courses, GT First Edition globally limited customized 3D electric horse art installation, the Dawn Awakening joint-name GT First Edition car model, and many other gifts.
Affordable Price
Ford has finally announced the price range of all versions of the Mustang Mach-E GT, ranging from 265,000 to 379,900 yuan, with a price span of over 100,000 yuan.
The names of the versions other than the GT have also changed, giving a more “Chinese style” feel, but I’m not very clear about them, so please refer to the chart.
We know that most global car models have almost the same price after being domesticated, or the price may be reduced due to more favorable production cost as we are the country of origin. However, many traditional car companies choose to continue to raise prices after domesticating. Recently, there have been cases of this happening, and I think everyone knows who it is.
Just to give you an idea, Ford’s price in North America is between $42,895 and $59,995, which is roughly between 275,000 and 385,000 yuan. Yes, the price of Mustang Mach-E GT is cheaper in China than in the United States.
What is the New Brand?Before the “Ford Mustang Mach-E Brand Night”, I received a message that a new brand would be released at this event, and I thought it must be a pure electric brand. However, besides Mach-E, the only new electric vehicle in Ford’s global market is the electric pickup truck F-150 Lighting, which has not been extensively delivered in North America yet, which aroused my great curiosity about the new brand.
The new brand is called “Ford Select” and it represents “a high-end intelligent electric vehicle exclusive brand” with personalized and direct sales models. Chen Anning, the president and CEO of Ford (China), did not describe it too much.
In China, Ford abandoned the traditional dealership model for its electric vehicles and adopted the direct sales model. It also promised to build 100 Ford Electric Vehicle City Stores in China by the end of 2025.
Mark Kaufman, the general manager of Ford’s electric vehicle business unit, said: “Ford Select brand will bring products representing freedom, self-exploration and unique individuality, and will provide an always-online user experience through direct connection with users and vehicle OTA upgrade technology.”
Thanks to the independent direct sales network for electric vehicles, Ford can provide exclusive user experiences, worry-free charging, and sales services for the Chinese market.
By the end of this year, with the cooperation of 24 charging operators including State Grid, Teld, Xingxing Charging, Southern Power Grid, Yunfast Charge, Nio Power, etc., Ford’s charging network will cover 349 cities and reach a scale of over 230,000 fast charging piles.
User Rights
Previously, Ford’s electric vehicle business unit only released part of the purchasing rights of the first Mustang Mach-E car owner, including:
8 years or 160,000 kilometers warranty for the first owner;
Unlimited road rescue services for the first owner within 8 years;
Subsequent services such as replacement cars, hotels, continuing the trip, car pick-up, etc.;
Lifetime basic data flow and 5G audio and video entertainment flow per month within 8 years for the first owner;
Free smart connected home chargers and installation services;
Limited time price protection for purchasing within a year.
At this event, Ford released more rights for its electric vehicle users.
The benefits now include a 15% down payment, up to 8,000 yuan exchange rights, both the recommending user and the recommended user each enjoy a 800-yuan referral gift, and a 3-month Co-Pilot 360 Smart Driving Assistance upgrade package.
The Co-Pilot 360 Smart Driving Assistance upgrade package includes BlueCruise autonomous driving assistance, 360° panoramic imaging, FAPA one-click parking assistance and other features.
Source: Ford China
This article is a translation by ChatGPT of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.