Volkswagen announced in a press release on October 6th that since confirming the launch of the ID. 3 last year, over 144,000 orders have been placed. At present, the sales and order data for the ID. 3 only come from Europe, with sales yet to commence in China and North America.
Of the total number of orders, approximately 50% (about 70,000) are from new customers to the brand, significantly higher than the 36% for Volkswagen’s other models.
Klaus Zellmer, the Board Member for Sales, Marketing, and After Sales at Volkswagen, stated that “ID. 3 is an absolute crowd-pleaser.” Sales data for the ID. 3 in August had shown that in countries like Germany, the UK, Ireland, Austria, and Switzerland, it was indeed among the top-selling models. The ID. 3 also ranked just below Tesla’s Model 3 in electric car sales statistics for 11 European countries in 2021.
It is remarkable that the ID. 3, which only made its debut in 2019 and began deliveries in Germany in September 2020, has already received such a large number of orders despite being a newcomer to the EV market and relying solely on Volkswagen’s reputation.
To meet the production demand for the ID. 3, Volkswagen’s Zwickau factory has established a 24-hour production schedule, and the Zwickau and Dresden factories combined can produce up to 1,200 ID. 3s per day.
Volkswagen also has a goal of having 70% of its total sales in Europe come from BEV pure electric cars by 2030. Klaus Zellmer is confident that the ID. 3 has won many new customers for Volkswagen, stating that “about 70,000 new customers powerfully demonstrate that this car and our electric vehicle strategy are on the right track.”As SAIC Volkswagen is about to manufacture the domestic ID.3 in Anting, the price of ID.3 will also be announced in mid-October. What can we expect for the future performance of ID.3 in the Chinese market?
🔗Source: Volkswagen Official
This article is a translation by ChatGPT of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.