Author: Yin Rui

Mr. Chen, who has lots of wealth, recalls:

“Appearance is quite important. When I saw this car for the first time, what impressed me most was its overall design. That’s why I chose the HiPhi X from GAC. When it’s parked somewhere, it gives me a great sense of satisfaction, which is different from that of the Cayenne.”

Innovation is the perpetual motion machine of human civilization. In the past hundred years, the automotive industry has been distinctive, but now in the new area of new energy and intelligent vehicles, some have shown their strength while others have faded away. Whoever can come to the fore can reshape the next century of the automotive industry. GAC’s founder, Ding Lei, understands this very well.

“We want to create a completely new brand with the aim of being No. 1 in the world of technological luxury.”

Having a “slogan” is necessary because, after all, becoming the leader in the field is every company’s vision, but this kind of vision is often considered a gimmick by most people, especially since many of the new forces in the industry have been gradually eliminated in recent years. Therefore, GAC must have its own advantages, and sales are the most effective response to all these queries.

According to the retail data of the China Automotive Technology and Research Center, in August, among luxury electric vehicles priced above CNY 500,000, Porsche Taycan ranked first with 573 vehicles sold, while GAC’s HiPhi X ranked second with 469 vehicles sold.

The price and sales of the HiPhi X have set new records for domestic luxury electric vehicles, but for the majority of people, products priced between CNY 500,000 and 800,000 are still a considerable sum of money. Even for the newly rich class, their first luxury car or electric vehicle purchase will require serious consideration. Guo Tiefu, GAC’s senior director of brand development and marketing communication, said in an interview:

“Many of our car owners have ‘downgraded consumption.’ Buying our car is relatively cheaper when you consider how much it cost in their garage.”

So, how do the “old money” view the GAC brand?

On the day of the sharing conference, Mr. Chen, who has lots of wealth, recalled:

“Appearance is quite important. When I saw this car for the first time, what impressed me most was its overall design. That’s why I chose the HiPhi X from GAC. When it’s parked somewhere, it gives me a great sense of satisfaction, which is different from that of the Cayenne. From other aspects such as the vehicle build quality, the service provided by the staff and the technical strength of the vehicle, it solidified my belief even more.”

Clearly, the recognition that High-Phi X’s design language has received indicates that it is something to behold. Following the philosophy of “design defined by scenes,” the iconic High-Phi wing doors break the rear door into two parts, with a winged structure above the waistline and a split structure below. With an opening angle of nearly 90 degrees, the High-Phi X’s side doors provide an even greater sense of luxury than gullwing doors. In addition, the PML programmable intelligent headlights, which consist of 2.6 million micro reflectors, form an intelligent system with complete perception and calculation capabilities, satisfying the adaptive lighting and intelligent interaction needs of users in all scenarios.

In addition to its doors, the immersive cockpit is also the core of luxury vehicles, and large screens are becoming standard among electric vehicles. The High-Phi X is no exception, with a 14.6-inch instrument panel, a 16.9-inch central control screen, and a 19.9-inch entertainment screen placed in front of the front passenger seat. There are also LCD touch screens on the front and rear door panels for adjusting windows and air conditioning. The front and rear seats are equipped with leather seats, ventilation, heating, and massage functions. Lastly, the Meridian high-end audio system, a British treasure, is linked to bring a relaxing journey to every passenger inside the vehicle.

Using premium materials alone cannot define luxury. High-Phi X has gone all out on the three major components with the standard CDC continuous adjustable damping system, air suspension system, and a combination of front-enhanced double-wishbone suspension and rear five-link independent suspension. Meanwhile, as an intelligent electric SUV equipped with rear-wheel steering, the High-Phi X can turn on the rear wheels up to 11 degrees, with a minimum turning radius of only 11.6 meters. To describe this feeling, it has the turning radius of a class A car despite its length of 5.2 meters.

Luxury configuration is not just about material wealth. Technological advancement that improves the driving experience and makes it more convenient and comfortable for car owners is the ultimate form of luxury that leads to joy and a sense of luxury experience.# Introduction

HiPhi X, developed by the Chinese automaker Human Horizons, is an intelligent vehicle that integrates HOA super body electronic architecture, including autonomous driving, intelligent cockpit, V-Box for vehicle networking, and OTA for the entire vehicle, all of which can provide continuous evolution of performance and experience without changing its hardware. HiPhi X is not just a product limited to the present, but also a smart product with sufficient foresight for the future.

In addition, Human Horizons has layout in intelligent industrialization. The HiPhi City boutique factory, built from the “smart, digital, interconnected, and environmentally friendly” perspectives, is called the “blackout factory”. Based on the 5G-covered production environment, it achieves high automation from the first part to the last production without any human involvement.

Conclusion

From the perspective of users, everyone has their own understanding of future technology luxury. And Human Horizons has turned its perception into reality. The integration of performance, power, software, and technology has created truly evolvable smart cars. If the sales of HiPhi X continue to grow, it will become a revolutionary product.

This article is a translation by ChatGPT of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.