On September 17, 2021, the IM IN, the first global flagship store of IM Auto’s brand experience center, officially opened at the newly popular business district of North Bund Lujiazui in Shanghai. IM Auto’s co-CEO, Liu Tao, and photographer artist, Ma Liang, attended the opening ceremony of IM Carlog. According to the plan, IM Auto will open thirteen brand experience centers in the core business districts of Shanghai, Beijing, Nanjing, Hangzhou, Suzhou, Shenzhen, and other major cities within this year. It will expand to more than 50 stores next year.
IM Auto is committed to defining and integrating the convenience and aesthetics of car use brought by intelligent technology and humanistic art in its brand strategy. This brand tone is also clearly reflected in the offline stores of this brand.
IM IN, located at the entrance and exit of the north side of Lujiazui’s Fortune Plaza, makes good use of the large glass curtain wall of the shopping mall to increase natural lighting. This store is full of single-surface design elements showing subtle changes of light and shadow. The decoration is mainly white with green plants as a supplement, giving customers a high-end and immersive space experience that is solemn and peaceful but not cold. It is reported that the moss plants at the entrance of the store are supported by 3D-printed brackets and are maintained by specific personnel.
The first IM IN boasts a long and spacious layout, with the main area dedicated to the currently known two models, the electric intelligent sedan L7 and the electric intelligent SUV LS7. Further product communication is accomplished through two giant screens (one of which is curved) and on-site presentations.
On the right side of the entrance, the cylinder can be seen as the three pillars of IM Auto’s product values, presenting electric drive performance, intelligent driving, and interconnected ecology.
At the farthest end of the exhibition hall, there is an intelligent cabin entertainment and function experience space called the “Five-sense Experience Area”. Through the intelligent acoustic system of 22 speakers that match the vehicle, combined with teamLab’s “Flowers” and unique fragrances, users can experience the audio-visual effect of the IM L7 as if they were there.
Parallel to the vehicle display area, the art gallery section showcases the IM Auto and Heatherwick Studio’s collaboration on the Airo concept car, as well as art charging stations and the IM Auto’s unique blockchain user point system called the “Original Stone Valley” user data rights and interests plan.# 
智己汽车是上汽联合阿里巴巴以及张江高科集团成立的智能汽车企业，有关于公司信息以及产品介绍请查看 此文、此文、此文、此文、此文、以及 此文。
This article is a translation by ChatGPT of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.