Yesterday BMW announced its delivery numbers for the first half of the year in China, with a total of 467,064 BMW and MINI cars delivered, a year-on-year growth of 41.9%, achieving the highest sales volume in the same period in history. The sales volume of new energy vehicles increased by 56% year on year, breaking records.
Up to now, the BMW Group has delivered over 110,000 new energy vehicles in China. From January to May this year, BMW 5 series new energy vehicles delivered a total of 9,423 units, far surpassing the same-class models of Mercedes-Benz and Audi.
The BMW iX3, climbing in production capacity, had an increase of 140% in sales in Q2 compared to Q1, and its sales also far exceeded those of Mercedes-Benz EQC and Audi e-tron. This is why the BMW 5 Series and BMW iX3 with green plates are becoming more and more common on the streets.
Mr. Jolyon Goss, President and CEO of BMW Group Greater China, said that in the second half of the year, the company will continue to maintain its current development momentum and launch 25 models in China to enrich the market, including the most eye-catching innovative pure electric BMW iX.
In order to produce this car, BMW has invested over 400 million euros in Dingolfing Plant to compete with Mercedes-Benz EQS and Audi e-tron GT in the luxury car market.
However, after the BMW iX enters the domestic market later this year, its price and configuration will face considerable pressure given the competition from domestic new forces. Currently, overseas luxury brand new energy vehicles have encountered certain difficulties after entering the domestic market, and we can only wait and see if the BMW iX can adapt to the domestic market.
In addition, BMW plans to launch 12 pure electric BMW and MINI models in China by 2025 to further segment the market.
It is worth mentioning that MINI’s delivery volume in the first half of this year increased by 32.5% year on year. As the first model under the BMW Group’s 2025 electrification strategy, the MINI Cooper SE, with a total investment of 5.1 billion yuan, will be produced in partnership with Great Wall Motors and is expected to be launched next year.
China is a leading market in BMW’s global strategy and is highly valued from both a user and a capital market perspective.
However, with the further price reduction of the standard Model Y and the increase in sales of new forces such as NIO and Xpeng, traditional automakers’ market share is clearly being gradually eroded. In the face of a new era, BMW’s upcoming products are particularly important.
Source: [BMW China]
This article is a translation by ChatGPT of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.