On June 3rd, the international design event “Design Shanghai” 2021 officially opened. Audi joined forces with fashion brand Stella McCartney to achieve co-creation around the “renewable design” theme, blending fashion design with the automotive industry.
For this “Design Shanghai” event, Audi created an Audi x Stella McCartney joint exhibition stand and a walk-in art installation, showcasing the application of “renewable design” in the automotive manufacturing process and contemplating sustainable development through innovative technologies.
This cross-border cooperation between Audi and Stella McCartney demonstrates the commonalities of fashion design and the automotive industry from a sustainable development perspective. Stella McCartney is committed to reducing waste through technological means, such as the Falabella Logo Go bag exhibited this time, which is made of Econyl material consisting of 100% recycled nylon fibers. Similarly, the Audi e-tron GT quattro on display at the booth also uses the same material.
The interior of the Audi e-tron GT quattro, the pure electric flagship model on display, adopts a leather-free design, with a large area of renewable materials used. The carpet and floor mat are made of Econyl material consisting of 100% recycled nylon fibers, all of which come from production waste, discarded textiles, old carpets, or old fishing nets. In addition, the production of the Audi e-tron GT quattro achieves zero carbon dioxide emissions.
In the era of sustainable travel, FAW-Audi stated that they will go “all in e-tron” and embrace the trend of electrification. By 2022, they will lay out 10 electric vehicle models, including 4 domestic models.
This article is a translation by ChatGPT of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.