*Author: Sid
https://v.qq.com/x/page/b32419lim88.html
Electrification and intelligence are the mainstream development goals of the automotive industry today. As a traditional car company with a long history, Ford will certainly not miss this opportunity.
In fact, at CES Asia in 2019, Ford’s vehicles equipped with SYNC+ Information and Entertainment System appeared at the Baidu booth in the Automotive Technology Museum. With the support of Baidu’s car networking strength, we saw the technological transformation of this century-old factory.
At this year’s Shanghai International Auto Show, Ford showcased many models under the theme of “E Wave,” demonstrating its determination to continuously advance towards electrification and intelligence to the public. Among these models, the recently launched domestically produced Mustang Mach-E and the new mid-to-large SUV model EVOS best represent Ford’s development trends.
As for the domestically produced Mustang Mach-E, which strives to be a “Tesla killer,” and the first global strategic vehicle model, the Ford EVOS, which was launched globally at the 2021 Shanghai Auto Show, led by the Ford China Product Center and launched under Ford China 2.0. Both of these vehicles represent Ford’s further efforts to create high-end products for diverse needs in the Chinese market and with customer experience as the starting point, as well as its future direction towards electrification and intelligence.
We can see that despite being a century-old car company, Ford, as a newcomer in the field of automotive electrification and intelligence, is trying to fully transition with a challenger’s attitude.
This article is a translation by ChatGPT of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.