In April 2026, Hyper AION BU’s sales reached 32,727 units, marking a year-on-year increase of 15.6%. This achievement is attributed to the dual-brand strategy implemented at the Beijing Auto Show, which clarified the value proposition and target audience of both the AION and Hyper brands. The AION brand, with the proposition “Intelligent Joyful Life,” attracts young consumers, while the Hyper brand focuses on taste and technology to meet the high-quality demands of the core demographic.
In terms of product strategy, Hyper AION BU made adjustments for a quicker product release pace, closely aligning with user needs. On April 28, the AION N60 Intelligent Urban SUV launched officially, garnering attention in the market for its cost-effectiveness and comprehensive configurations. This model comes standard with lidar and L4 level autonomous driving algorithms, priced between RMB 109,800 and RMB 129,800. The AION N60, together with the i60 model, forms the “60 Geminis” lineup, focusing on urban intelligence and family practicality, respectively.
Simultaneously, the Hyper brand is actively expanding its market presence with the debut of the new Hyper S600 at the Beijing Auto Show, opening for blind orders. This luxury smart sports SUV is expected to commence pre-orders in mid to late May, featuring a distinctive design and high-end configurations as standard across the lineup.
In its marketing strategy, Hyper AION BU enhances brand influence through user interaction. For instance, the launch event for the AION N60 was crafted into a fashionable party. The release of the new brand logo was also a collaborative effort with online users.
Moreover, Hyper AION BU is continuously expanding the user’s vehicle ecosystem through the launch of three major national IPs and collaborating with local super leagues. This “National IP + Regional Deep Cultivation” strategy integrates the brand into users’ lives.
The success of Hyper AION BU lies in its enhanced systematic capabilities. With an increasingly complete product matrix, a continuously evolving innovation ecosystem, and a clearer brand positioning, Hyper AION BU is striving to turn “counter-trend growth” from an occasional event into a regular occurrence.
This article is a translation by AI of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.