On April 23, the 21st Shanghai International Automobile Industry Exhibition opened, with Chery Group showcasing five brands: Chery, EXEED, JT, iCAR, and LUXEED, across an 8,000 square meter booth. Chery exhibited 53 models featuring various powertrains including gasoline, hybrid, and electric. Among them, the new QQ, C-Class flagship Fengyun A9, and the Tiggo 9L production concept car garnered attention.
In the “2024 Hurun Brand List,” Chery’s brand value reached 25 billion RMB, a 163% increase, ranking it among the top three in the automotive manufacturing industry. The company adheres to its “Four Modernizations” strategy of electrification, intelligence, low-carbon, and internationalization, showcasing achievements in three-electric technology, smart cabins, and smart chassis.
In the first quarter, Chery exported a total of 255,000 vehicles, maintaining its position as the leading Chinese car exporter. In response to market challenges, Chery implements a dual strategy for international and domestic markets, achieving breakthroughs in R&D, including Kunpeng Super Power Electric Hybrid CDM, Kunpeng Golden Range Extender CEM, and amphibious vehicles, which were displayed at the auto show.
Regarding internationalization, Chery deepens global market collaboration through “tailor-made” products and services, expanding its overseas customer base. During the auto show, Chery discussed partnerships with global partners and showcased the brand via live streaming. At the Chery booth in Hall 4.1, Chery displayed its latest advancements.
This article is a translation by AI of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.