On January 16, 2025, the BAOJUN brand, in collaboration with Basha Art, hosted the “Night of Infinite Art.” During the event, BAOJUN unveiled its latest design concept, “Zhuifeng Aesthetics.”
According to the introduction, Zhuifeng was the leader of Emperor Qin Shi Huang’s famed seven steeds, embodying both power and grace. The BAOJUN Enjoyment integrates the “Zhuifeng Aesthetics” design concept.
The body proportions of the BAOJUN Enjoyment draw inspiration from the physique of a horse. Xie Guanhua of the BAOJUN brand stated: “By leveraging some direction-defining key features, such as the A-pillar and the visual convergence point formed by the fastback’s slope, closely aligned with the inflection point of the lower waistline, located at the golden ratio of the car body, the BAOJUN Enjoyment, even in motion, exudes a dynamic and graceful posture, akin to a galloping steed.”
Additionally, BAOJUN officially introduced other features of the BAOJUN Enjoyment, including a 2.5 m long fastback, 476 L of trunk capacity, concealed door handles with an external force of 200 N, and a drag coefficient of 0.198 Cd.
Notably, the BAOJUN Enjoyment will come standard across the line with advanced intelligent driving and will feature iconic intelligent driving headlights.
Moreover, at the event, BAOJUN’s Xie Guanhua and Yin Ping, along with co-publisher Yang Xiaodan of Basha Art and other guests, discussed the fusion of art and automotive design with artists and announced the BAOJUN Enjoyment as the “2025 Basha Art Recommended Collectible Model.”
Overall, the BAOJUN Enjoyment has indeed impressive product strength, and its market performance post-launch is highly anticipated.
This article is a translation by AI of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.