With the new car manufacturers vying to snatch the traditional luxury car market, many consumers seem to have accepted the stereotype that traditional luxury brands, represented by BBA, have fallen behind in the field of electric vehicles, and even been overtaken.
In fact, this is a really big misconception. The vocal crowd online is always chasing after the progress of intelligent technology, but the real consumer crowd represents the silent majority.
They are paying the price for the “pie in the sky” and “flashy technology” of the new players, enduring the ubiquitous “car system bugs” and minor problems, compromising on various strange and unusual design details, feeling the changes and pains brought about by technological progress.
This is exactly the opportunity that the Audi Q4 e-tron has seen. It realizes the real needs of consumers for a high-end pure electric SUV, and is committed to bringing a more diverse and practical pure electric travel experience to young middle-class people who pursue exquisite life.
Moreover, it is understood that the Audi Q4 e-tron can achieve a minimum on-the-road price of 245,000 yuan with the support of some dealers’ promotional activities.
This makes the Audi Q4 e-tron compete directly with other new energy vehicle models such as the Tesla Model Y and the Toyota bZ4X, and becomes the most suitable, cost-effective, and valuable electric car under 300,000 yuan, which can be called the “rolling king” with the strongest sense of luxury and value.
Stability and peace of mind are the promised luxury
Driven by the new driving form and intelligent technology, people were more likely to discuss how much computing power the automatic driving chip had and how many functions the car system could achieve, but often ignored the most fundamental needs of people for a traveling car.
For a pure electric car, endurance and safety are always its bottom line, and this is also the part that the Audi Q4 e-tron pays the most attention to. The car is equipped with a CATL 811 ternary lithium-ion battery, which has the highest level 79.7 kWh battery pack in its class, and a maximum range of 605 km under CLTC test conditions.
At the same time, thanks to the high-efficiency BMS energy management system, the Audi Q4 e-tron can manage the battery pack more efficiently and accurately, achieving ultra-long endurance and precise endurance. In daily use, the displayed remaining endurance range will be more accurate, avoiding endurance anxiety.The Audi Q4 e-tron is also equipped with a dual-path wide-temperature zone intelligent thermal management system, which can ensure that the battery pack maintains a constant temperature in the ideal range of 15℃ to 30℃ even under extreme conditions, ensuring a high cruising range and worry-free travel for users in the extremely cold northern winter.
As pure electric vehicles are rapidly popularized and the ownership has increased significantly, the safety issues of power batteries have become increasingly prominent. For example, whether fast charging is safe, how to ensure battery life, and how electric vehicles can allow drivers and passengers to escape unharmed in the event of a collision … If these potential risks cannot be solved, it will be difficult to convince more gasoline vehicle owners to switch to electric vehicles.
Safety is always the foundation of luxury. The Audi Q4 e-tron’s aluminum battery casing is designed with a “six horizontal and one vertical” reinforced frame structure to ensure that the battery will not deform due to impact. The high-precision internal sensors monitor the real-time status of the voltage, current, and temperature of the core module. The battery also has safety designs such as self-balancing and high-voltage short-circuit automatic shutoff.
Moreover, the BMS system of the Audi Q4 e-tron has achieved dual-redundancy in functional safety at the vehicle level and battery pack level by combining hardware and software during its design and development. The battery system has undergone over 100 tests, exceeding the 18 national standards and reaching the enterprise standard of 197 items.
The BMS system also continuously monitors the insulation status of the entire battery pack. If any anomalies are detected, it will issue timely warnings to the driver. In extreme situations, when the BMS detects a violent crash or the internal current exceeds 1000A, and there is an insulation hazard, the Power Fuse active insurance system will cut off all high-voltage circuits of the vehicle within 2 milliseconds (one-two-hundredth of a second), to ensure the safety of the vehicle and passengers.
As the pioneer of the new energy era of Audi Q4 e-tron, the popularization of new energy vehicles, it returns to the core of user attention, relying on the highest standards of Volkswagen Group globally, overcomes the anxiety of users’ battery life and safety, further strengthens the long-term value of safety, and brings stable and reassuring driving experience to luxury car users.
Flexible driving control- no dizziness, but showing luxury temperament and nature
In addition to meeting the safety requirements, Audi Q4 e-tron has also demonstrated the temperament and nature that a traditional luxury car should have.
For example, in terms of driving experience, unlike the new forces that like to use the characteristics of instantaneous torque of the motor to create a sense of straight acceleration, Audi Q4 e-tron will pay more attention to the comfort of each passenger in the car, meeting the needs of traditional luxury fuel car users to switch seamlessly to pure electric luxury cars.
Audi Q4 e-tron is equipped with three adjustable regenerative braking intensities and an intelligent regenerative braking mode to adapt to the driving style of different drivers.
In the strongest mode, the maximum braking energy recovery acceleration can be increased to 0.3g, and the recovered energy can be used to charge the battery, effectively improving the endurance. In B-mode, Audi Q4 e-tron can provide a maximum acceleration rate of 0.15g regenerative braking, while maintaining linear brake deceleration, avoiding sudden braking that can cause passenger discomfort and motion sickness.
Moreover, in automatic mode, the vehicle will automatically adjust the energy recovery intensity according to the front traffic conditions, intelligently control the distance from the vehicle in front, achieve both endurance and driving comfort, and bring more care to passengers in the car.
However, if you think that Audi Q4 e-tron is too gentle, then you are wrong. The low sitting position design brought by the MEB pure electric platform and the newly developed front MacPherson and rear five-link lightweight suspension system can ensure a lower driving center of gravity and stronger handling.And the model equipped with quattro intelligent electric four-wheel drive, with an acceleration of 0-100km/h in 6.8 seconds and 50:50 perfect axle load distribution, coupled with the progressive steering system. When switched to sports mode, both power response and cornering are enough to be handy, meeting young people’s pursuit of sports.
Technology is not for “show”, but for serving people.
When new forces are rushing to impress new users with various immature “black technologies”, they are often overlooked the fundamental traditional needs of real users, such as space practicality and driving convenience, which are always greater than smart cabins and driving assistance.
What should true luxury be like? It is not just a slogan but a real experience.
Since it is a pure electric family car, high space practicality is the primary task of the Audi Q4 e-tron. Based on the MEB pure electric platform, the Q4 e-tron’s trunk volume reaches 520L, comparable to that of a B-class SUV. Moreover, the short suspension and long axis design is adopted. By optimizing the mechanical structure of the vehicle, the maximum amount of interior space is extended to passengers.
Meanwhile, its battery pack is set flat below the passenger compartment, reducing the impact on the interior space. There is no central passage in the rear seat, and the flat rear floor makes it comfortable even when the rear seats are fully loaded.
In addition to practicality, if car owners want to seamlessly switch from traditional fuel cars to pure electric cars, more consideration is needed in terms of driving convenience.
For example, although it introduces a new in-car system that meets consumers’ needs for automatic driving, vehicle networking, electrification, and modern mobile travel functions, it still retains some physical buttons and conventional operating logic in the car, and most of the functional keys are located within easy reach. At the same time, the locally optimized voice recognition system also enables drivers to use these functions more conveniently.The Audi Q4 e-tron, focusing on driving assistance that young users pay attention to, is equipped with 360° panoramic imaging, traffic sign recognition, fatigue detection system, and rear side collision warning, providing comprehensive driving safety protection for the driver.
While competitors prefer to show off their skills and force people to adapt to the car, the FAW-Audi prioritizes users and emphasizes the essence of serving people with this “technology for humanity” Audi Q4 e-tron.
The Most Luxurious Pure Electric SUV Under 300000 RMB
As an emerging brand, the FAW-Audi has fewer restrictions in planning products and has the ability to transfer more research and development focus to the intelligent field, which is the brand advantage of new car-making forces.
However, for a traditional luxury brand like FAW-Audi, the huge user base is its wealth. By summarizing most users’ final demands for a luxury pure electric SUV under 300,000 RMB, based on feedback data from millions of users, the FAW-Audi has brought us the Audi Q4 e-tron.
In terms of product, the precise endurance of the Audi Q4 e-tron and impeccable battery safety are enough to impress consumers who are still hesitating at the door of new energy vehicles. At the same time, it adheres to the product concept of technology for humanity, providing a high-quality driving experience based on the user’s needs for driving convenience, and showing more consumers what a pure electric luxury SUV should look like.
In terms of marketing, FAW-Audi always keeps up with the times and emphasizes reputation value. For example, last month, the FAW-Audi Q4 e-tron had exclusive naming rights and presented “FineLIVE”, which was a cross-season concert jointly presented by the well-known fashion magazine “Gentlemen” and Tencent Video, featuring performances by six powerful singers Tan Weizhong, Li Daben, Shan Yichun, Mao Buyi, Wang Xi, and Zhang Liangying, leaving the audience deeply satisfied.
In fact, most of the audience on site are the first batch of owners of Audi Q4 e-tron. They are also the seed users of FAW-Audi in the field of new energy. Through customized high-end experiences, they can achieve brand integration and traffic guidance from spiritual communication. Audi Q4 e-tron will also gain more attention and pursuit from consumers.
After all, what can really attract consumers to a luxury electric vehicle is to make up for the shortcomings of the current high-end electric vehicles as much as possible, to bring users a stronger sense of brand belonging and a better car usage experience, rather than joining the new forces in making chips and computing power.
Especially at this moment, when Audi Q4 e-tron has enjoyed a significant discount in the terminal market, it is enough to surpass competitors such as Tesla Model Y and become the most valuable luxury electric SUV under 300,000 yuan.
This article is a translation by ChatGPT of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.